{"id":6851,"date":"2024-12-02T11:15:00","date_gmt":"2024-12-02T10:15:00","guid":{"rendered":"https:\/\/gerdihulsink.com\/?p=6851"},"modified":"2024-12-02T09:53:35","modified_gmt":"2024-12-02T08:53:35","slug":"when-did-you-outgrow-your-current-customers","status":"publish","type":"post","link":"https:\/\/gerdihulsink.com\/en\/wanneer-ben-jij-je-huidige-klanten-ontgroeid\/","title":{"rendered":"When did you outgrow your current customers?"},"content":{"rendered":"<p><em>If they limit you in your growth and freedom<\/em><\/p>\n\n\n\n<p>When you find that your current clients are limiting your growth and freedom, it's time to reflect on the value they bring to your business. You have outgrown your current clients. When I say that to my clients, I hear them think ... \"What nonsense, because I've been working with them for years. The primary reaction is that it's not all that bad. Until they start to see where they are leaving value and growth untapped and they sacrifice a lot of leadership and freedom. <\/p>\n\n\n\n<p>The question, \"So who is your top customer?\" and \"How do you score your current customers on a scale of 0-10? This reflection can be an eye-opener. It can take a burden off your shoulders and provide a many-fold enrichment of your value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">You grow and develop as an entrepreneur<\/h2>\n\n\n\n<p>Just as your business grows and grows with you. New value creation enriches not only you as a person, but also the value of your business. It is essential to recognize that you are no longer in the phase of grabbing everything you can. The \"grab what you can grab\" strategy was necessary in the beginning, but now it is time to be more selective. It enriches you in many ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">Grow profitably by saying goodbye to your customers&nbsp;<\/h2>\n\n\n\n<p>You need customers precisely to grow your business, right? Yes, absolutely correct. But what many entrepreneurs, coaches and consultants run into after they have been in business for a while is that they are working for clients that no longer fit them. This leads them to leave value and growth untapped. And that is far from profitable, not for you, but not for those clients either.<\/p>\n\n\n\n<p>'You've really outgrown the 'Take what you can get' phase by now. You're not there for everyone, and that's a good thing. The \"take what you can get strategy\" ensures that in the short term you make turnover from your direct network, but often these are not the customers who will still be your top customers after three years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">The 'new golden cage'<\/h2>\n\n\n\n<p>When you zoom out after 3 years in business and look at the extent to which your current customers are actually still your top customers, you come to the conclusion that you have started to attract more of the same kind of customers.&nbsp;<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">         <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=n7dJ3yHKwBI&amp;t=2s\" rel=\"nofollow noopener\" target=\"_blank\">I feel like I'm salaried in my own business<\/a>.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Winged quote from a top client of mine<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">         <\/p>\n\n\n\n<p>I often call that phase the \"new golden cage. You started your own business for the freedom and you wanted to make an impact in your own way, also you didn't want to work for a boss anymore. But in your business you have handed over leadership and suddenly you have a lot of 'bosses' (read- your clients) to work for.<\/p>\n\n\n\n<p>You have found yourself trapped in your own business by your clients. And this can lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lying awake at night from frustration and headaches<\/li>\n\n\n\n<li>Lots of stress and putting out fires\u00a0<\/li>\n\n\n\n<li>You work more than the hours you make, and are often asked to make some adjustments or ... handsomely worthless and unprofitable hours (all the more reason to say goodbye to your hourly billing revenue model)<\/li>\n\n\n\n<li>Working long hours, often needing to update on weekends as well.<\/li>\n<\/ul>\n\n\n\n<p>The good news is that you can take back the reigns. By rewriting your story, strengthening your position as a leader and strategically upgrading your business and revenue model.<\/p>\n\n\n\n<p><em>Which I write about more often in my first Empowered Letters:<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/gerdihulsink.com\/nl\/overwerkt-en-ondergewaardeerd\/\"><strong><em>Overworked and underappreciated?&nbsp;<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gerdihulsink.com\/nl\/verander-je-verhaal-verander-je-leven\/\"><strong><em>Change your story, change your life<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/gerdihulsink.com\/nl\/pak-de-regie-terug\/\"><strong><em>Take back control - Strengthen your position and develop your leadership<\/em><\/strong><\/a><\/p>\n\n\n\n<p>Rewrite your story, change your life<\/p>\n\n\n\n<p>In practice, the solution is simple: back to the drawing board. Each new phase of growth requires you to first take a step back and assess and recalibrate everything from a distance. In other words, every level, a new devil; every level a new strategy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Re-Set your Vision\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Take a step back, and take back control personally and professionally. Stand firm in your position as a leader. Both in your life and your business or career.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Re-Design your Strategy<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Redefine what your personal, business and financial future should look like. And design - with me - a customized Future-Fit strategy that ensures future-proof success.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Re-Build your Legacy<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Put your new strategy into practice. Build smart systems, processes that allow you to make an impact and achieve your goals. Build new revenue streams that give you peace of mind, security and an unlimited free life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">Investing to grow<\/h2>\n\n\n\n<p>An investment I made earlier this year to have my own growth and development professionally recorded was to make more impact and help so many more people grow and develop as leaders personally, professionally and financially.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">       <\/p>\n\n\n\n<p><strong>Invest in yourself, invest in your business and invest in your future<\/strong><\/p>\n\n\n\n<p><strong>Achieve greater returns and grow profitably on a personal and business level<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">Masterclass: From Startup to Successful Business<\/h2>\n\n\n\n<p>In this inspiring master class, I will take you through the essential stages every entrepreneur goes through to grow from a startup to a mature and scalable business. You'll learn about the challenges and growing pains that come with each stage of your entrepreneurial journey and get practical tools to get through them successfully.<\/p>\n\n\n\n<p><strong>In this Materclass, I cover the topics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Building a solid foundation<\/strong>: from product development to finding your top customers.<\/li>\n\n\n\n<li><strong>Scaling up and growth strategies<\/strong>: How can you grow your business efficiently without losing sight of your vision?<\/li>\n\n\n\n<li><strong>Personal systems and routines<\/strong>: what habits and structures help you continue to experience the right balance and growth?<\/li>\n\n\n\n<li><strong>Leadership Skills<\/strong>: How do you develop yourself as a leader as your company continues to grow?<\/li>\n<\/ul>\n\n\n\n<p>With my years of experience, I offer insights that will help you not only understand the stages of growth, but proactively deal with them. Whether you are just starting out or ready to take the next step, this master class is an indispensable step toward sustainable success.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-leadervids wp-block-embed-leadervids\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"09sT9lWh0s\"><a href=\"https:\/\/leadervids.nl\/videos\/start-up-van-droom-naar-werkelijkheid\/\" rel=\"nofollow noopener\" target=\"_blank\">Start-Up: From Dream to Reality<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;Start-Up: From Dream to Reality&quot; - LeaderVids\" src=\"https:\/\/leadervids.nl\/videos\/start-up-van-droom-naar-werkelijkheid\/embed\/#?secret=WfCC9XVEqj#?secret=09sT9lWh0s\" data-secret=\"09sT9lWh0s\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">Signing up for the Masterclass<\/h2>\n\n\n\n<p>Are you ready to transform your company from a startup to a successful, scalable business? Sign up now for the master class and take the first step toward a future-proof and profitable business.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/leadervids.nl\/videos\/start-up-van-droom-naar-werkelijkheid\/\" rel=\"nofollow noopener\" target=\"_blank\">Yes, I want to grow from startup to successful business<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p>I look forward to embarking on this transformative journey with you and watching you grow as the successful leader of your own business.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">         <\/p>\n\n\n\n<p><strong>&nbsp;One Life. Lead it. Live it.<\/strong><\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">       <\/p>\n\n\n\n<p>Have a great week,<\/p>\n\n\n\n<p>Gerdi<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">         <\/p>\n\n\n\n<p>PS: Are you a female entrepreneur who wants to make a real impact and build a sustainable future so that you will live your dream life on your terms? Schedule a <a href=\"https:\/\/gerdihulsink.com\/nl\/gratis-strategiegesprek\/\">exploratory strategic discussion<\/a> with me. I will be happy to discuss what opportunities and growth possibilities I foresee for you.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">       <\/p>\n\n\n\n<p><strong>I help women become healthy, successful and financially free so you can spend your time and energy on the things that matter.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\">Whenever you are ready:<\/h2>\n\n\n\n<p>\u2705<strong> <a href=\"https:\/\/gerdihulsink.com\/nl\/start-to-lead\/\">Start to Lead<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthen your position and create your strategic growth plan<\/li>\n\n\n\n<li><em>Online program (DIY) including strategic learning and networking in Women &amp; Leadership Community<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705 <strong><a href=\"https:\/\/gerdihulsink.com\/nl\/programma-unlimited-freedom\/\">Scale to Freedom - Unlimited Freedom\u00a0<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>For established entrepreneurs looking to scale up and continue to grow<\/em><\/li>\n\n\n\n<li><em>Personalized and intensive counseling from 6 months on<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705 <strong><a href=\"https:\/\/healthbusinessstrategy.activehosted.com\/f\/26\" rel=\"nofollow noopener\" target=\"_blank\">Legendary Leadership<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>For women leaders and entrepreneurs who want to grow personally, professionally and financially.<\/em><\/li>\n\n\n\n<li><em>Premium 1:1 Legendary Leadership Coaching &amp; Business Club for Future-Fit Leaders<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2705<strong><a href=\"https:\/\/healthbusinessstrategy.activehosted.com\/f\/22\" rel=\"nofollow noopener\" target=\"_blank\">Live Business Meeting: Strengthen your positive, Grow with impact<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the end of January 2025 (exact date will follow asap) I will organize a live day. During this Live Business Meeting you will discover how you can strengthen your position as a leader and accelerate your company into a successful and future-oriented scale-up.<\/li>\n\n\n\n<li>With a limited group of like-minded people, spend an entire day getting inspired, creating your own plan and collaborating strategically.<\/li>\n\n\n\n<li>Want to ensure your strong position in 2025? <a href=\"https:\/\/healthbusinessstrategy.activehosted.com\/f\/22\" rel=\"nofollow noopener\" target=\"_blank\">Put your name on the waiting list here!<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2705 <strong><a href=\"https:\/\/healthbusinessstrategy.activehosted.com\/f\/24\" rel=\"nofollow noopener\" target=\"_blank\">Retreat Health &amp; Business Meeting on Terschelling\u00a0<\/a><\/strong><\/p>\n\n\n\n<p><em><a href=\"https:\/\/healthbusinessstrategy.activehosted.com\/f\/24\" rel=\"nofollow noopener\" target=\"_blank\">Waiting list for 2025<\/a><br><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\"><strong>Book tips<\/strong><\/h2>\n\n\n\n<p>Books that have helped me in my Framework Business Strategy<\/p>\n\n\n\n<p><strong>John Lewis Gaddis<\/strong> - <a href=\"https:\/\/partner.bol.com\/click\/click?p=2&amp;t=url&amp;s=1243659&amp;f=TXL&amp;url=https:\/\/www.bol.com\/nl\/nl\/f\/over-strategisch-denken\/9200000090200339\/&amp;name=Over%2520strategisch%2520denken,%2520John%2520Lewis%2520Gaddis\" rel=\"nofollow noopener\" target=\"_blank\">On strategic thinking<\/a><\/p>\n\n\n\n<p><strong>Patrick-Bet David &amp; Greg Dinkin<\/strong> - <a href=\"https:\/\/partner.bol.com\/click\/click?p=2&amp;t=url&amp;s=1243659&amp;f=TXL&amp;url=https:\/\/www.bol.com\/nl\/nl\/f\/your-next-five-moves\/9200000128830656\/&amp;name=Your%2520Next%2520Five%2520Moves:%2520Master%2520the%2520Art%2520of%2520Busine...\" rel=\"nofollow noopener\" target=\"_blank\">Your Next Five Moves: Master the Art of Business Strategy<\/a><\/p>\n\n\n\n<p><strong>Alex Hormozi<\/strong> \u2013 <a href=\"https:\/\/partner.bol.com\/click\/click?p=2&amp;t=url&amp;s=1243659&amp;f=TXL&amp;url=https:\/\/www.bol.com\/nl\/nl\/f\/100m-leads\/9300000158845201\/&amp;name=$100M%2520Leads,%2520Alex%2520Hormozi\" rel=\"nofollow noopener\" target=\"_blank\">$100M Leads<\/a><\/p>\n\n\n\n<p><strong>Alex Hormozi<\/strong> \u2013 <a href=\"https:\/\/partner.bol.com\/click\/click?p=2&amp;t=url&amp;s=1243659&amp;f=TXL&amp;url=https:\/\/www.bol.com\/nl\/nl\/p\/100m-offers\/9300000164970851\/&amp;name=Hormozi,%2520A:%2520$100M%2520Offers,%2520Alex%2520Hormozi\" rel=\"nofollow noopener\" target=\"_blank\">$100M Offers<\/a><\/p>\n\n\n\n<p>PS. I have a whole book list. If you are interested and would like to receive my favorite books list? Send me a message and I'll send you my favorites list. Sharing = multiplying.<\/p>","protected":false},"excerpt":{"rendered":"<p>Als ze je beperken in je groei en vrijheid Wanneer je merkt dat je huidige klanten je beperken in je groei en vrijheid, is het tijd om stil te staan bij de waarde die ze voor je bedrijf bieden. Je bent je huidige klanten ontgroeid. Als ik dat zeg tegen mijn klanten, dan hoor ik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letters"],"_links":{"self":[{"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/posts\/6851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/comments?post=6851"}],"version-history":[{"count":3,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/posts\/6851\/revisions"}],"predecessor-version":[{"id":6857,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/posts\/6851\/revisions\/6857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/media\/6669"}],"wp:attachment":[{"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/media?parent=6851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/categories?post=6851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gerdihulsink.com\/en\/wp-json\/wp\/v2\/tags?post=6851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}