Your personal BRAND position has never been more important.

But are you showing yourself? Who you are, what you do and what you have to offer? And importantly, do you see and feel it? Because what you are good at, your genius and energy, only you can do. In your own way you can be of service and help others.

Put yourself in a strong position 

"Don't sell the steak. Sell the sizzle."
Elmer Wheeler -

What does that mean?

People don't buy the "thing. They are buying WHAT the "thing" DOES for them. They want to know what it delivers to them, what the benefits of your service/offering are, and are primarily not interested in the technology.

For example: 

You don't buy coffee, you buy how the coffee makes you feel. For the taste and for the uplifting kick.

And that is why it is so important now to position yourself as a strong BRAND and present your value. Your personal BRAND and value proposition has never been more important. How do you show yourself and present WHAT value you have to offer to whom and WHAT it brings to the other person? How you make them feel when they have achieved this (#emotion)

And often the comparison to a trip is also made. Sell the final destination and not the journey. Talk about how beautiful it is when you arrive at your final destination. Instead of sitting folded up in Economy Class for 20 hours. And then also in the last seats, which is a seat next to the restrooms. With a 5-hour layover in a vague airport. 

Seriously, I'm dropping out and looking for a better offer 😉. Because I go for quality and also to enjoy the journey to my final destination. And then I am also willing to pay for a value-driven and appropriate offer. Because it's worth it to me. 

How can you ironically position and present your personal BRAND as the opMARKable leader for your top clients?

How do you strengthen your leadership position now? In your business, in the marketplace and in your life?

Framework: Remarkable Brands on Leading Positions

I myself am focused on the American market, where I have been following several big names for years. What can we learn from the big world-class brands? How do they build their personal BRAND (personal branding)? Because time and time again I am struck by this. How much time, energy and money they invest in some important actions.

I turned it into my Framework "Remarkable Brands on Leading Positions. Herewith 5 actions of great world-class brands:

1. Unique in your style - on your own in image, sound, writing style 

Each person has different preferences and absorbs information differently. Play strategically smart on that. And offer a marketing mix, so you can show, read, hear your top customer your unique value in various ways. 

• Differentiation: make sure you are visible in your own way in various ways (online and offline) in image, word, writing and video/audio.
• Avoid confusion and make it a true picture and story, because confusion is distracting. And then you won't achieve what you want to achieve. 
• Analyze, optimize and strengthen your marketing strategy, content strategy and presentation. Are you getting it all right? Are you getting noticed and attracting the right customers? Is your marketing machine working for you or do you have to work very hard to make it happen? 
• !!! Don't forget to also keep working on (re)positioning, value creation and adjusting/changing your strategy. This is where many companies and entrepreneurs miss leadership, value and growth opportunities. 

Everything is changing. Just look at the developments in the marketplace, your business, your customers and yourself. Change is a constant. Strong brands keep a constant eye on this and respond in time. Both in their market position, value proposition and their strategy with accompanying actions. Everything to continue to grow relevant and successful. Maintain leadership position in the changing market.

For the floor: 

Claim your position: Become the authority in your industry.

Framework thinking for greater success

2. ONMARKably recognizable and visible

People see 5,000 posts, content, ads (information) a day. If your content, bv your ads look exactly the same as all the others, people will not notice your ad, let alone remember your name.

• Take stock of how you want to be noticed and what you want to project. But also why and what you want to be noticed for. What is your story? Where and how do you want to be seen? And ultimately to be appreciated of course - we are after all a commercial company and there you have to generate sales and make a profit to grow.
• 'Attention in the No. 1 asset' (Gary V.) With attention and visibility. The big step to going public! Be visible and recognizable. Because behind the front door, no one knows what wonderful value you have to offer. Show yourself and put yourself in a strong position. Be the opMARKable leader who knows what and what value you have to offer. Pay attention to your target audience.

3. Social media 3.0

Well-known personal brands post consistently, are mostly active daily and give away a lot of value for free. And not on one social media platform, but on multiple platforms, with different types of content. Both focused on short-term strategy and long-term strategy.

• Give, give, give. Share your value through social media, email marketing, master classes, free giveaway on your website... Find a marketing mix that suits you and your business.
• Make sure you are consistently and consistently present. And no, that really doesn't have to take every day and a lot of time. Realize that the big and world-famous brands have very large teams that help them do this. And who take this off their hands. They know how to invest in order to grow. Invest in innovations, in their team and processes.
• Strategic and smart use of your content: omnichannel/omnipresence strategy, reuse of your content.  Content strategy: this is how to make smart use of your content
• Social media 3.0 is now Social Business and a must for every personal brand leader. And that goes for leader in companies, CEOs as well as entrepreneurs. Everyone is of value and has a lot of value to give and therefore benefits from the advantages of establishing a personally strong BRAND.

I am frequently asked if you can also give away too much value. I believe that you can never give away too much value. Because ultimately it's about being seen for what you have to offer as well as the implementation and application of your value. And the latter, to me, is the essence. It's about what you ultimately do with it, in your own way you can move forward, get further and grow. And also the reason why I always let others mentor/coach/support me. Because I want to move forward, grow and build on my grand plans.

4. Ambassadors, Network and Collaborations (co-creations).

Alone you go faster, together we get further. And that by giving and sharing your value with your customers, your network as well as in collaborations with others. Therein lies the strengthening power as well as the power of compounding. For me, it's the AND, AND, AND. 

Keep focus and give sincere attention to your top customers, your network and your collaboration partners. They become "fans," are your ambassadors who will tell and recommend their network about you and your company. And visa versa, because the knife cuts both ways.

• Underpromise, overdeliver: Deliver more than is asked of you. Exceeding expectations represents your added value and reflects the appreciation for your service and the positive impact on your business and image.
• Show WHAT it gets them through case studies and reviews from your top customers.
• Allow the other person his/her successes and the stage. As also, share the stage with each other, it makes it all the more fun and you achieve all the more.

5. Storytelling: the good stories that touch 

People do business with people. They are attracted to and can identify with people in stories. The big brands know how to capitalize on this. They all have a unique and distinct story. Just like every human being. So do you! By writing about it and repeating it over and over again, people (with a similar storyline) recognize themselves in you. And that creates a bond and trust.

And how to strengthen your storytelling and your content strategy, I'll come back to that in a future edition of Empowered Letters. Because there really are legions of frameworks you can use for this in your content writing. Think about PAS, AIDA, BAB.  

An example Framework Pain, Desire, Result: 

• What is the pain?
• What is the desire and what is needed for change? 
• What has been learned and what is the result? 

Define your image and place your BRAND before your product. 

Decide what "image" you want for your BRAND. Image means personality." A strong BRAND makes or breaks your position in the marketplace. 

Example, ask someone to think of Apple and usually they will talk about the BRAND before mentioning the iPhone. The BRAND is more important than the product. So place your BRAND before your product. Like people, brands have personalities and these personalities drive sales. A strong product is important, but useless if a company does not differentiate itself and create a connection with its target audience.

In other words, the iPhone is a great device, but without its image, market position and Apple's sleek, innovative branding, the launch would not have been as successful.

Your BRAND works for or against your company. You choose your position ne define the image. Put yourself in a strong position and become the leader of the market, your company and your future.

What is your image?

How strongly does your personal BRAND lead?

 One Life. Lead it. Live it.

Have a great week,

Gerdi

PS. If you would like to know how I can help you, your position or your business become the visionary leader of your life and business in your own remarkable way, schedule a free appointment with me. I'll be happy to discuss what opportunities and growth possibilities I foresee for you.

How can you work with me?

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New:
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Every month an online Business Meeting with content and connection.
A relevant topic each month with master class, templates and live Q&A New:

In May, I will start monthly: Leaders Learn & Connect Business Meetings 

Every month you can participate in an online networking meeting online. Every month I cover a topic and give an online Workshop about it. An interactive session where you not only enrich your knowledge but also become part of a powerful group of ambitious leaders and entrepreneurs. 

You can sign up monthly or become an immediate member of my Health & Business Leadership Community.  

You will read more about it in the coming days through the mail, my website and my posts. 

And for the visionaries who are already convinced and know what they have to do

 Claim your leadership spot here

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