The consulting world is undergoing a transformation, replacing traditional hourly billing with value-driven approaches. This story follows Silke, an ambitious consultant, on her journey from salaried employment to self-employment and her collaboration with mentor Gerdi.

Customer case: Silke's Success Story

Silke's story begins with a 20-year background in marketing and management, where she sat between employees and management, gaining a keen understanding of the needs of both groups. After holding a number of management positions, including chief operations officer, she decided to start her own consulting company, "Structure and Growth."

When starting her business, Silke found herself in a familiar situation: how to price her services. She started with the usual hourly rate, but soon found that this model did not give her the satisfaction she was looking for. The insight that each hour worked represented a potential loss of value led her to a new perspective.

Her journey to a value-driven revenue model began with self-reflection. Silke realized that the value she offered her clients was not limited to the hours she worked, but rather was determined by the impact and results she delivered. This insight led her to rethink her pricing strategy and develop a new offering based on the value she delivered.

Gerdi, an experienced coach and mentor, played a crucial role in Silke's transformation. Through intensive collaboration and frequent support, Gerdi was able to guide Silke through every step of her journey, from rethinking her pricing strategy to defining her ideal customers.

A major turning point in Silke's journey was when she decided to base her rates on the value she provided, rather than the number of hours worked. This not only gave her a sense of accomplishment, but also enabled her to grow her business in a sustainable way.

The result of Silke's transformation was stunning. Her value-driven approach not only allowed her to increase her revenues, but also to get more satisfaction from her work. She succeeded in strengthening her position, adjusting her offerings and attracting her ideal clients, resulting in significant growth of her business.

The success of Silke's journey shows that moving to a value-driven revenue model is not only possible, but can be very rewarding. Her story is an inspiration to other consultants striving for growth, fulfillment and impact in their field.

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