Great change never goes from A to B. But proceeds in three universal stages:

– Re-Set: saying goodbye to your current standard.
– Re-Design: the in-between space full of uncertainties, chaos, opportunities, creativity.
– Re-Build: making new ideas part of a new reality and successes.

Understand the three phases of change to get a handle on transformations.

Happy New Year! Wishing you a healthy and successful 2025.

I would like to take this opportunity to set the tone for the coming year.

You are all familiar with the idea of New Year's resolutions: Specific actions or behaviors you commit to for the coming year.

I myself do not believe in foremen. Resolutions are the non-committal and the chances of success are slim. The idea that you can choose the perfect resolution on January 1 and that that resolution will remain relevant throughout an entire year of inevitable chaos, I have always found to be wishful thinking. Hoping that it will succeed this year, but usually within a few weeks you will have forgotten what your resolution was. 

I prefer to make conscious choices and decide that I am going to DO it, because you really want to change it for the future. It is my conscious choices and developments that I will focus on in the coming year.

The choices determine your direction - they determine your North Star.

Making future-oriented choices

Here are the 5 choices and thus my resolutions that I set for 2025:

1. Time is your most valuable asset

We as a culture are so obsessed with money. And we worship billionaires in a way. Don't get me wrong, because as you know, I am a big proponent and focused on profitable growth personally, professionally and financially. And after all, we run a commercial business and that's where turnover and growth is essential. After all, without turnover no right to exist.

And so I certainly watch and follow the million/millionaires in the world. 

My time and health are priority number one for me. Both are precious and limited. After all like you, I also have no more than 24 hours to spend in a day and if we are not fit/sick, we have one wish and that is to be able to live full of energy in health again.

Real wealth is in the freedom to be able to devote your time and energy to what and to those people that really matter. And that in doing so you share value, create new value and maximize the value of you, your business and your finances over time.

When you are young, you are a time billionaire - literally rich in time. At twenty, you probably have about two billion seconds left (assuming you live to be eighty). At fifty, you have only one billion seconds left.

But are you really appreciating the value of this asset?

We have not been given a short life, but we make it short and to some extent we waste it. Especially when you are not living and leading your life, but allowing yourself to be led and distracted.

You may know how important your time is, yet you ignore the time you spend with it and engage in low-value activities that pull you away from the things that really matter.

Now your time to change that? Recognize your time as the most valuable asset (and act accordingly).

Time and Energy Management are essential for both strengthening your personal and business foundation. And each new phase of growth you have new choices to make here so you can free yourself more and more. 

2. Manage the manageable

There are many things in life over which you have no control:

• Thoughts, opinions or actions of others
• Past events
• Future events

And yet you burn a lot of energy every day stressing over these things. You sit, scroll on your phone and struggle with these things you have no control over.

I learned the following:

Stress and anxiety paralyze you. When you take action, and keep moving with focus on your goals, you control your progress and growth. 

The answer lies in action.

My second decision is to center my focus: Take action on those things I have control over (and forget the rest). Last year I sharpened my focus again and made choices. And deepened and enriched my offerings and clients again. 

3. Slow down and celebrate your successes, however small they may be

My motto for 2025: Do less, better.

No more and faster.

But doing less for better living, results and value.

For years I lived in sixth gear. Had my own rat race built and everything tightly organized and planned. Full-time job, on the road a lot (also internationally). In addition, an "out-of-control hobby" my second job in the sports industry. And I became a mother. I chased through life, wanted to achieve and accomplish a lot. And, I succeeded. 

Until the lockdowns forced me to slow down. And I began to see how I had trapped myself in my own run-your-rot race. Continue reading at the 'About me' page of my website

The radical decision that turned my life upside down.

It was 2020. I was about to sign a very good contract. Just needed to sign it, but I couldn't do it. Everything in my body was struggling. And I decided to listen. After 20 years of hard work, I left my permanent job in international corporate business. I had built an impressive career, with a second job in the sports industry on the side. Still, I decided to take a different path. The move was anything but easy. 

On the outside it seemed like I had everything - financial security, a good reputation, status - but inside I felt the urge to change something. I was stuck in the golden cage of security and routine, without the space to really grow and make an impact. Living I always did it in sixth gear. I am a whiz at tight planning, getting my affairs done in a timely manner and looking ahead. My over-regulated life worked like a well-oiled machine. In fact, it is my strength, but in the end I raced along too fast, without dwelling on things that actually matter.

My definition of MORE has changed. MORE is not: more house, more car, chasing after more... But back to the essence of life. Spending my time and energy on what really matters. And that of better quality and high quality.

4. Letting go of the things that no longer serve me

Here are a few things I'll be giving up in 2024:

- Collaborations - despite promises not to deliver - stop sooner

- People who use my energy and suck it away - including ghosters, lurkers, scrapers

- Self undermining behavior based on fear

- Allowing my head to outsmart my feelings

To change is to let go of what is and not know what is to come.

To become the new, you have to undo the old. Embracing a constant process of detaching from who I was to become who I want to be.

5. I won't do it for less

If I have one phrase for 2025, it is this: "Going all-in

I am All IN:

• My personal growth, my development.
• The people who create energy in my life, who lift me up, who encourage me to think bigger.
• Creating positive impact in the world, engaging people in real life to take action.
• My mental, physical and spiritual health. Developing myself so that I can be a catalyst for others.

With a new year ahead, this is an important message: Your whole life can change in one year.

One year of focused, daily effort. One year of clear intentions. One year of leaving behind things that no longer serve you. One year of going all-in for yourself.

So do you want to do things OTHERS? Are you choosing to change? Take action.

Who is participating?

Time for Change: Then 2025 will be the year of profound personal transformation, focusing on conscious choices that fundamentally change your life.

 One Life. Lead it. Live it.

Have a great week,

Gerdi

Strategic and forward-looking growth on a personal, business and financial level.

Whenever you are ready:

1. Masterclass: From dream to reality
2. Strengthen your position, increase your value and create the profitable strategy. Start to Lead your own Business 
3. Scale up, increase your profits & impact, and create a high-quality life in unlimited freedom. Scale to Freedom
4. Increase your influence and impact with Future-Fit Leadership. A new strategy for greater fulfillment, income and a legacy that lets you make undeniable impact. Life, Leadership & Legacy  
5. Health & Business Retreat Terschelling  (mid-2025) - Waiting list
   
   

PS1. Take the helm in 2025 and also become the visionary, strategic leader of your life, business and financial future? Plan a strategic orientation meeting with me. I will be happy to discuss what opportunities and growth possibilities I foresee for you.

Because you know what you have to do and what you want to leave in the world