You have already achieved so much in your career. During your study(s), your MSc, MBA, PhD or top position in business/your own company testifies to your intelligence and perseverance. But there is more to you. You're ready to take your impact to the next level. But how do you tackle that? Time for strategic repositioning.

First, ask yourself these crucial questions:

• Are you still the right person in the right place?
• Are you still doing what you are good at and energized by?
• What does that give you now in time, energy, money, satisfaction and impact?

It's time to take a critical look at where you spend your time and energy. Who or what is sucking up your energy? Here are some steps to help you focus:

1. Evaluate your environment
   Make a list of the people you spend the most time with. Assess how they affect you. Do they give you energy or suck it away? Do you celebrate successes together or do they keep you small?
2. Find the right partners, experts and advisors
   Don't take business advice from someone who has not yet built the business you want. Surround yourself with people who have achieved what you aspire to.
3. Take responsibility
   Stop blaming others for your situation. Take back control by taking responsibility for your actions and reactions. Your life and future, lead it.
4. Learn to say 'no'
   Do you have clear goals and a clear vision? Use these as a filter for your decisions. Say "yes" to opportunities that align with your vision, and "no" to the rest.
5. Stop comparing
   Everyone starts from a different point. Focus on your own path and take full ownership and leadership of your life and choices.

1. Don't deal with energy guzzlers

Start by making your energy list. A list of the people you spend the most time with. Then evaluate everyone based on how they influence you:

• Do they make you feel good or bad about yourself?
• Do they celebrate your victories with you or make you feel guilty for winning?
• Do they want more for you or are they keeping you at their level?

Give more of your time to people who uplift you, support you in good times and bad, who grant you the successes and celebrate with you.

Give less of your time to people who want more from you, only want to benefit from it themselves, and who bring you down. 

2. Don't take advice from people who haven't done it

Don't take business advice from someone who hasn't yet built the business you want. Surround yourself with people who have what you want. Go to them, reach out and connect with them. Be the student and not afraid to ask questions.

3. Don't blame anything for your situation

When you blame something else for your own failure, you lose control of the situation. More often than not, I blamed others for my bad situation, failed attempt or mistakes. But that only took power out of my hands. When you take responsibility, you regain control to become better.

You are not always in control of what happens to you and what happens to you, but you can control how you react. Perspective is important. We are not creatures of circumstances. We are creators of circumstances. Take responsibility for everything that happens, including what you do and create. That gives you the power to change it and make it true. 

4. Say "No" more often. 

"Sometimes, the most productive thing you can do is to say no."

• Steve Jobs

The main reason people still get this wrong? They lack clarity about their goals and vision.

Having a vision with clear goals creates a filter for making "Yes" or "No" decisions. If the opportunity aligns with your vision, say "Yes. If it does not align, say "No.

Saying "No" more often ensures that you don't waste your time and energy and continue to spend it on the things and people that matter.

5. Don't compare yourself to others

Everyone has different starting conditions and circumstances when they start their own business:

• Some people start with money, others start when they are broke.
• Some people start out healthy, others unhealthy.
• Some people grew up with entrepreneurs, others did not.

No two people start from exactly the same point. Therefore, there is only ONE like you. Stop comparing and focus on your own life, your own business and your own future.

Your situation and your results are all a reflection of the choices you have made and will make. Once you take full ownership of your own life, everything changes.

Now that you have laid this foundation, it is time to strategically reposition yourself. To do this, I have developed a framework based on my own strategic (re)positioning and that can help you with your (re)positioning and growth.

Framework: Strategic positioning in times of change and growth

When you are ready to take your impact to the next level in a different way. To live your life and your successful business on your terms? Not just dreaming of that beautiful life and successful business in the future, but taking the step now to start making that change and realizing your dreams. 

From dream to reality

Create your own strategy and continue your path to unlimited growth and success.

1. Reset and reorientation

• Dare to let go of what is there now and look forward to what is to come. Let go of what is holding you back, including old beliefs and the (false) certainties from your corporate career. 
• Strengthen and enrich your network. Surround yourself with like-minded people who uplift and inspire you.
• Gather all the insights you need to make conscious choices, using your analytical skills.

2. Your unique blueprint - your Legacy

• Define the essence of your life, what is it you are here to do, what is your contribution to the greater good? What impact do you want to make with your years of expertise, your qualities and your value? What do you want to pass on to others and leave behind in your life?
• Visualize your version of your greatness and success - what does your ideal life and successful career look like?
• Define your non-negotiables - what values are essential in your leadership and entrepreneurship?

3. Strategic (re)positioning

• Know your potential, your value strengths ánd your growth opportunities, using your years of experience 
• Identify the golden opportunities in the marketplace where your unique expertise can make a difference, how to leverage and multiply your potential and value in a different way
• Create a razor-sharp analysis based on your in-depth knowledge of:

4. Focus on your priorities

• Strengthen your unique position through your incomparable value proposition with your specific expertise and value 
• Set clear long-term and short-term goals that align with your ambition and vision 
• Create an action plan that resonates with your high-value top customers, clients and collaborative partners (network)

5. Your strategic growth plan

• Create a simple strategic plan as your compass, using your strategic thinking skills
• Distill this into a one-pager for daily focus and quick decision-making.
• I myself use a long-term yearly plan, which I divide into an annual plan (my one-pager), quarterly and monthly plan. No bookwork, just a simplified and clear plan to keep my focus and be able to adjust/adjust immediately.

6. From plan to execution

• Make sure everyone on your team (or freelancers/or your network partners) understand the forward-looking plan
• Maintain an overview, make timely adjustments and take responsibility as a strategic leader using your leadership skills
• Provide the right resources and support, including attracting top talent (and this really is an essential component every time you want/can scale up again)

7. Do and carry on

• Make it concrete: who does what and when with what result? Delegate effectively where necessary and also let go. 
• Develop a scorecard to measure progression
• Create SOPs (Standard Operations Procedures), checklists/systems and frameworks for unified and focused execution to results.

8. Accountability and growth

• Monitor your progress with regular check-ins, stay focused on results. Reflect every week, month, quarter and year. I then apply the Framework: More, Better, New: What is working and can I do more? What can be done better? And (on a quarterly basis and not more often is my advice, because then you lose focus #shinny-object-syndrom) what am I going to innovate and renew?
• Hold strategic analysis sessions to stay on course and adjust, using your expertise. As well as help from other experts, coaches, mentors who keep you on your toes and allow you to see new perspectives, opportunities and growth possibilities that you didn't envision yourself. For me, this is the reason why I always allow myself to be helped to take advantage of new opportunities for growth and to grow in an accelerated and focused way.
• Celebrate your successes and learn from your challenges, continue to continually develop and grow personally, professionally and financially.

This framework helps you leverage your unique expertise, potential and value to make a real difference. It is not about perfection, but about growth and impact.

Are you ready to take on this transformation? To strategically reposition yourself and increase your impact? I help ambitious women like you reach their full potential and make their dreams come true. A successful business that gives you the income, freedom and fulfillment to live your life on your terms.

Want to discover how together we can chart your unique path to success? Then book a strategic conversation with me now . In this 1-on-1 session, we'll dive into your situation and create a customized plan for your growth and success.

Don't let your potential go unused. The world is waiting for your unique contribution!

One Life. Lead it. Live it.

Have a great week,

Gerdi

PS1 : Don't wait any longer to make your dreams come true. Your expertise and vision are needed now. Book your strategic session and take the first step to your new level of success and impact!

PS2: Freedom means something different to everyone and can be fulfilled according to your own needs. What freedom would you like to realize in 2025? Nice to hear from you and talk about that fir.

Freedom of Time - You want to spend your working life doing what you really enjoy doing, and you also want the freedom to not spend your time on work too, so you can have a full life and pursue your other interests.
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Freedom of Money - You don't want a ceiling on how much money you make for coming up with valuable solutions or innovations. And if your efforts generate money, you don't want anyone controlling how much you keep.
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Freedom of Relationship - This is the freedom to choose who you get to be around, in both business and life-we want to spend more time surrounded by the people we vibe with, appreciate, and feel great about helping.
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Freedom of Purpose - You find deep fulfillment (and maybe even a bit of fun) in living out your core values of contribution - whether that be to loved ones, cherished causes, as well as your local and global community.

Whenever you are ready:

✅ Ready to do things differently? Start to Lead your Life and Business including Leaders of the Future Community

✅ Want more time and freedom for yourself and grow your business?  Scale to Unlimited Freedom

✅ Working together on the new future and focusing on healthy living, leadership and entrepreneurship? Life, Leadership & Legacy including The high-value Health & Business Leadership Club

✅ A Sprint collaboration of 4 weeks for your specific strategic issue: Whether it's your LinkedIn Sprint, Strategic Positioning Sprint or Growth Sprint.... Your strategic issue developed into a clear plan with the right actions to achieve your results in 2025. 

Because you want to get more out of life and continue to grow profitably on a personal, business and financial level

PS3. My next free Masterclass - From Idea to Profitable Impact is scheduled for Feb. 20 from 10-11 a.m. You can sign up directly here.

Living life as a healthy leader of a healthy future-proof company
and a financially healthy future.

Invest in yourself, invest in your business and invest in your future

Achieve greater returns and grow profitably on a personal, business and financial level

Book tips: 

Strategy

John Lewis Gaddis - On strategic thinking
Patrick-Bet David & Greg Dinkin - Your Next Five Moves: Master the Art of Business Strategy
Alex Hormozi – $100M Leads
Alex Hormozi – $100M Offers

Leadership & Entrepreneurship

The Diary of a CEO - Steven Bartlett
Tribes - Seth Godin
Principles - Ray Dalio
The Lean Startup - Eric Ries
Leaders Eat Last - Simon Sinek
Leading From The Emerging Future - C Otto Scharmer
Transformational Presence - Alan Seale
The Big Leap - Gay Hendricks

PS. I have a whole book list. If you are interested and would like to receive my favorite books list? Send me a message and I'll send you my favorites list. 

As Leader of Your Future = Living and Entrepreneurship on Your Own Terms