The average entrepreneur currently has 27 browser tabs open, 14 unread Slack messages, 163 unread emails and 3 meetings in the next hour that they will multitask through. Do you recognize this? 

As an entrepreneur or leader, you may be wondering why your content strategy and LinkedIn strategy are not producing the results you want. But then what is working? How do you get noticed in a crowded market and attract your top clients. So what is the science of getting noticed in a crowded world? Getting started with attracting clients.

The reality of sincere attention

The science is clear: Our brain actively defends itself against an abundance of stimuli. When we "multitask.

• Does every task change increase our cognitive load
• Can lose up to 40% of our productive time
• Do cognitive costs increase with task complexity

Indeed, frequent multitaskers often perform worse at filtering information and task switching than their more focused counterparts.

Your cognitive performance drops from intensive multitasking as much as a night without sleep.

Attracting attention at the right time 

There seem to be 3 times when customers (B2B customers) are most receptive to new information and contact:

1. Status change: Role changes, business transformation, market shifts and new technological innovations.
2. Recovery/relaxation: End of the morning (after finishing work, email catch-up), after lunch, after dinner.
3. Pattern Recognition: When the brain regularly encounters something through various channels (e.g., LinkedIn post, YouTube video, ad, podcast).

What does work in attracting the right customers

So how can you apply the science behind multitasking and attracting the right clients in your own business? What works and how can you apply it in your own way? Without deviating from your individuality, your way of working and losing time/energy.

How do you apply these insights without losing your authenticity? Here are three effective approaches:

1. The cognitive load principle:

• Offer immediate value
• One clear message per contact
• Avoid jargon
• Eliminate all unnecessary elements

2. Pattern break:

• Replace "I hope this email reaches you well" with "This will save you 3 hours next week"
• Communicate from the value to the recipient

3. The context rule:

• Tune your message to the cognitive state of your target audience
• Use time zone intelligence for international communication
• Respect the attention rhythms of your audience

Why most LinkedIn strategies fail

I hear it weekly through my network on LinkedIn. To become visible and write content that attracts the right customers. As well as converting followers to customers. They often look at the "big" names on LinkedIn, follow the giveaways, get into the promising programs but has not helped them move forward and get the promising results.

And really, that gets to me. Because as a true LinkedIn fan who is active daily on LinkedIn (visible and in the DM) and with my analytical and strategic approach, I could have told you in advance that this is not going to help you move forward. Because there are other reasons why most LinkedIn strategies that seem to work so well for others won't work for you.

Because your potential customers are not ignoring you because they are not interested. They are ignoring you because their brain is protecting them from cognitive overload, decision fatigue, attention fragmentation and mental energy depletion. A whole bucket of resistance that keeps them from taking action now and knocking on your door to start working together. And the real change is in you. In your position, your value proposition and your message. And then you can start tinkering with your marketing, but if you're not clear on the front end - read the foundation of your brand positioning and proposition - then you're creating confusion and you're shooting with hail, so to speak, in your marketing.

From insight to impact: a strategy that does work

In a world flooded with information, it is crucial to develop a content strategy that not only stands out, but truly resonates. And then not for everyone, but for your target audience. 

Start with a thorough analysis of your current content and look for patterns. And I don't mean the number of likes, so not just a superficial look, but a deep dive into your data as well as from a number of other experts who are offering the same kind of offerings and target audience as you are. Look for patterns. What combinations of factors lead to the highest engagement? Are there certain posts that consistently perform better? These insights form the basis for your optimized strategy. 

Online marketing and social media channels change frequently. Always keep an eye on market developments to be able to adjust your strategy and actions in time. And that apart from the algorithm, because it is so volatile that I no longer let myself be (distracted by it 😉 . Really follow your own plan, action and rhythm, because yes you will achieve much more with that(s).

Innovate with A/B testing:

• Compare your best-performing content with new, pattern-breaking variants
• Analyze not only initial engagement, but also quality of response and final conversion

Refine your message to its essence:

• Can you explain your unique value in 5-10 words?
• What is the core message you want to convey?
• What action do you want to encourage and why is it in the best interest of your target audience?

Implement a value-driven strategy for high-value customers

• Share insights and valuable content regularly without direct sales pressure
• Invite them to exclusive master classes - Masterclass from Idea to Impact
• Offer personalized tests and reports -. Do the free Growth Scan and receive a personal report on your growth potential - on personal, business and leadership 

Go for the long-term relationship and from genuine connection. Strategic networking and demand generation require a longer run-up, and will pay you multiple times over time. And this is the guarantee of success and future growth. 

By implementing this value-centered approach, you transform your outreach from a series of isolated efforts to a streamlined, effective machine for building meaningful business relationships. This strategy enables you to not only capture attention in a seemingly crowded marketplace, but also to turn that attention into sustainable, profitable partnerships and growth.

Want to immediately experience how to remarkably and in your own way break through the noise and apply it in your business? Schedule a strategy session and discover how you can transform your position, proposition and strategy.

More reach(s) in less time.

 One Life. Lead it. Live it.

Have a great week,

Gerdi

PS1. I have given my Masterclass More Reach(s) on LinkedIn many times before. Not a standard master class, but where I show you how to strengthen your position on LinkedIn and how to get noticed by your top clients in your own way. No complex actions and strange antics, but really in your own way and with your value achieving remarkable and profitable results. 

I am now going to use this as a Online Workshop offering:Strategically Reach(ing) More and Lead on LinkedIn 

Strengthen your position and lead with strategy so you get noticed by your top clients.

• Online workshop: 2 hours
• Includes recording, handouts and frameworks 
• Investment: 79 Euro Excl VAT 

Are you ready to achieve more(s)? 

Then register now on the waiting list 

You are worthy of being seen, heard and appreciated by the value you deliver to your clients who know how to get the best results by doing so.

Ready for the future?

✅ Ready to do things differently? Start to Lead your Life and Business including Leaders of the Future Community

✅ Want more time and freedom for yourself and grow your business?  Scale to Unlimited Freedom

✅ Working together on the new future and focusing on healthy living, leadership and entrepreneurship? Life, Leadership & Legacy including The high-value Health & Business Leadership Club

✅ A 4-week Sprint collaboration for your specific strategic issue: Whether it's your LinkedIn Sprint, Strategic Positioning Sprint or Growth Sprint.... Your strategic issue developed into a clear plan with the right actions to achieve your 2025 result. 

Because you want to get more out of life AND Continue to grow profitably personally, professionally and financially

PS2. Future-proof growth in impact, profit and freedom, but not sure what to focus on next?

Do the Free Growth Scan that pinpoints exactly what stage your business is in, and where the growth potential lies for you personally, business-wise and financially. Answer the questions and immediately receive a personalized action plan to make your business Future-Fit, and grow to a new level of impact, profit and freedom.

Developed based on 20+ years of experience in international companies and as a strategic business partner of dozens of entrepreneurs.

Book tips:

Books that have helped me:

Strategy

John Lewis Gaddis - On strategic thinking
Patrick-Bet David & Greg Dinkin - Your Next Five Moves: Master the Art of Business Strategy
Alex Hormozi – $100M Leads
Alex Hormozi – $100M Offers

Leadership & Entrepreneurship

The Diary of a CEO - Steven Bartlett
Tribes - Seth Godin
Principles - Ray Dalio
The Lean Startup - Eric Ries
Leaders Eat Last - Simon Sinek
Leading From The Emerging Future - C Otto Scharmer
Transformational Presence - Alan Seale
The Big Leap - Gay Hendricks

PS. I have a whole book list. If you are interested and would like to receive my favorite books list? Send me a message and I'll send you my favorites list. 

Divide = multiply.