Most successful women optimize a business they have long since outgrown.
This is not a strategy problem. This is an identity issue. This is when almost everyone asks the wrong question. How do I continue to grow? How do I scale more efficiently? How do I optimize what I've built? But the truly strategic question is a different one. Not which business is the most profitable or which strategy is growing the fastest right now, but who am I and which business fits who I am







