Why intelligent women leaders stop working harder and start building freedom, power and legacy. When you keep optimizing for revenue, you keep optimizing for labor. When you start optimizing for value, you build wealth. That's the distinction between entrepreneurs who have to continually run harder and entrepreneurs who create freedom, influence and power of choice. The most successful women I coach realize this difference sooner or later.

Why women leaders lose their compass in success and how to regain it through inner direction The paradox of success She had achieved everything she ever dreamed of. A profitable business, a strong team, a visible brand. Yet she looked at me with a blank stare when I asked, ‘What are you really steering for? ’Her gaze stiffened, and after a few seconds she said she confessed that she was steering

Why more and more educated women are letting go of the old model of success There is a quiet shift going on in the world for the position of women and the integration of female leadership. This collective stillness is palpable for many women, because change begins from stillness, from listening within and what to look at to change. For where success once equaled status, revenue and influence, now a

Why structure is the ultimate form of freedom. I finally have the freedom I was looking for. I no longer have a boss, no set work hours, no restrictions. But then why do I feel so restless? An experienced consultant asked me this last month. She had left her corporate career behind, started her own business and let go of all the structure she had found stifling for years. Her schedule was empty, she could

Why future-fit leadership is the key to continued relevance Something fundamental has shifted in the world of leadership. The women I meet are established entrepreneurs, strategic leaders, visionaries with proven track records and are all at a similar crossroads. Successful? Absolutely. But somewhere it falters. Because despite all the success and the many strides they have made in their careers, they wonder, "How long will

What if the three things that always gave you security and outside affirmation are the very three things that block you from becoming truly free and influential? Why are you perpetuating it yourself? Last week I spoke to a female CEO who told me she was working harder than ever, her knowledge is deeper than ever, but her impact is shrinking. "I feel lost in the noise.

From chaos and stress to strategic simplicity and peace Her first sentence: 'Gerdi, I'm so tired. I work 60 hours a week, but I don't feel like I'm moving forward.' When I asked what she wanted to let go of, there was silence. Because that was exactly the problem. She knew what she wanted to add, but not what she could eliminate. This is the paradox of growth. Everyone says they want to grow because we

This is how you create freedom alongside your business Working hard, driving for more clients, higher rates and scalable models. Understandable, but how sustainable is this? Both for your health and relationships, as well as for staying relevant and growing forward. Because what happens if your health is not optimal to (be able to) work, what if the market changes? How strong are you if your business temporarily stops? Or if you yourself