In today's changing marketplace, companies that innovate and stay ahead thrive. Innovation is no longer optional, but a necessity to remain competitive and profitable. The key to success lies in seeing and understanding the market trends that determine the future of your business and then leveraging these trends to create new products, services and business models. In this blog you will read the

Generate more leads from LinkedIn You can generate leads and customers through your website, but also by being smart about your network through LinkedIn. But how do you do that? How can you generate more leads from LinkedIn? During a live conversation on LinkedIn with Paula van Strien of StartNuOp, I shared my strategic tips on how to create a winning LinkedIn positioning. I am happy to share these tips with you in

Endowment Effect: how it works and why you should apply it in your business When you want more customers, sales and profits, it is smart to use the Endowment Effect. This effect causes your potential customers to assign more value to your products and services. You'll discover in this blog exactly what the effect is, how it works and why to apply it in your business.

As an entrepreneur, you want to profitably grow your business by realizing more profits, as well as increase your profitability by working more productively and cutting costs. How can you work more productively? How can you save time and costs with AI?

Positioning is an essential component to the success of your business. By understanding your target audience, determining your USP = your genius and choosing the right positioning strategy, you can grow your business distinctively and strategically. Make sure you regularly evaluate and adjust your positioning and marketing strategy. So that your company remains relevant in a rapidly changing market.

Stagnation is decline. This is well known to everyone. Yet many entrepreneurs find it exciting and difficult to innovate and grow their business. After all, you have to get out of your comfort zone and into action. Yet it is very important to innovate to grow your business. But how can you innovate with your business? Here are 10 ways you can innovate and grow. What exactly does innovation mean?

Sales pitch: how to turn a 'no' into a 'yes'? Imagine this: you have a sales call, but you end up getting a resounding "no. All entrepreneurs face this and it can feel annoying. How do you deal with such a "no" and how do you turn it into a "yes" during your sales call? In other words, how do you ensure that you do get your top clients? Your

Positioning strategy: how to position yourself so that you will be MARKETED by your top customers Never before has distinctive positioning been so essential to strengthen your position in the market. The market is changing rapidly with the arrival of AI tools such as ChatGPT and prices are skyrocketing. Knowledge and expertise alone won't get you there now. You need to do more than that: you need a good positioning strategy.

How do you combine a family life with a successful business? In early 2023, I recorded an interesting podcast with Soraya Koendjbiharie of Work Vacation Vibes about how I combine my family life with a successful business. Entrepreneurship comes with peaks and valleys Entrepreneurship is challenging. I too do not continuously rate my life with a 9. That's why I always say, "There are no peaks without valleys and without peaks

Generalist versus specialism: my advice for you Recently, I had a nice conversation with an entrepreneur. He called himself an all-rounder. In other words, a generalist. He called himself that because he had done many different things in his life and was mostly successful. It was also something people said to him, "You really can do everything, can't you?" As an entrepreneur, you often have to do different things in your business. But does this mean