Because your value never fits into hours

Why value-driven pricing strategies are essential for forward-looking leadership and growth

More and more leaders and entrepreneurs are realizing: real growth requires a different perspective on value, time and results. The classic 'hourly-billing' approach is pinching. It feels like an old coat that no longer fits future-oriented business.

What about you? Are you unconsciously stuck in a pricing model that undermines your potential? 

I myself never approached it that way. Since I traded in my corporate career for entrepreneurship, I've been working value-driven. Not because it sounds fashionable, but because for years I was responsible for introducing innovation into the marketplace - based on outcomes, transformation and value, underpinned by data and paid for through value-based pricing. And what I did then for government, insurers and academia, I now do for visionary entrepreneurs.

My clients do not build hourly work, but future. Not time exchange, but transformation.

During my corporate career, I brought innovation to market - through strategic positioning, market entry and launch, focusing on outcomes and value-driven funding. Negotiations with government, insurers and academic institutions were daily business. All based on data, impact and strategic leadership.

Today I translate that expertise into the innovative power of my top clients, who are strategically positioning themselves as leaders and doing value-driven business.

The shift that liberates your leadership

A value-driven pricing strategy - also called value-based pricing - is a fundamental shift in how you think about value creation and reward. You no longer put time at the center, but transformation. Your value is tied to the results your customer achieves, not the hours you work.

This requires a radically different perspective on time, money, investment and growth. A reevaluation of yourself and your work. And it requires a deep understanding of your client: their ambitions, desires and the real change they seek.

A value-driven price doesn't just fall out of the sky. It is the result of strategic thinking, market insight and belief in your value.

What does your client really want to achieve? What changes in their life, leadership or business because of your work? The answer to those questions forms the basis for your pricing model. Not an hourly rate or cost - but transformation as a starting point.

It requires that you no longer see yourself as a performer, but as a strategic direction giver. Not a supplier, but a leader.

Yet you may still be leaving value if you:

• Not leveraging your unique positioning,
• Not communicating your proposition strategically enough,
• Not enough innovates in value creation,
• Making your price depend on effort rather than impact.

Recognizable?

Then it's time for strategic repositioning. No more separate sessions. No more discussions about hours. But packages that make sense - for you and for your client.

Strategic leadership requires a pricing model that carries and increases your value. Fully tailored to your conditions, vision, impact and the freedom you deserve.

From time swapping to transformation delivery

Imagine this: you are helping an entrepreneur increase her profits by €100,000. Do you then charge for 20 hours at €100 (€2,000)? Or do you choose a price that reflects actual value - say, a percentage of that profit?

A value-driven pricing model is not a gamble. It is a strategic tool, based on insight, analysis and belief in your impact.

What does your customer really want? What breakthrough, profit or freedom? You tailor your price to that. And that changes everything.

"Your value is not in hours, but in the legacy you leave behind with your work."

- Gerdi Hulsink

From single hours to strategic packages that lead

In my business and leadership programs, I don't work by the hour. I don't lead fragments, I lead transformations. My packages are built around clear phases and end goals:

Re-Set your vision

Re-Design your strategy 

Re-Build your impact and freedom

That brings peace, structure and results. No surprises, but shared confidence in both the process and the end result.

Scale to Freedom
Scaling your business, strategic positioning and financial growth.
Collaborate 1:1 on transformation - from strategy, advice and mentoring to frameworks, analysis and implementation.
The result: profitable growth in impact, revenue and freedom. No discussion of hours. Full focus on the end goal.

The pitfall of hourly billing

Hourly billing seems manageable, but it is an insidious model. Your value is tied to time, not impact. And that's a waste. 

This keeps you small. It keeps you trapped in a model where you have to continuously deliver to get paid. It limits your growth because you can't scale without giving in more time. And ultimately it leads to frustration, because you feel you're giving more than you're getting in return....

✅ No more time for creativity.
✅ No room to scale.
✅ No appreciation for your vision.

You keep working to get paid, instead of growing by delivering value.

An hourly rate of €100 seems attractive, but after fees and taxes, little remains. Your expertise is reduced to a number - while your strength lies in giving direction, leading change, making a difference.

Those who work with me step out of that model. My packages create space for depth, strategy and freedom. You grow not by working more, but by investing smarter.

Price on impact, not effort

Value-driven prices are not focused on "what will it cost me," but on "what will it get you. They require a mindset in which we dare to look at the long term. To growth, freedom, prestige, and purpose. Not to hours and spreadsheets.

Value-driven pricing is about:

• What does it give the customer?
• What really changes?
• What long-term growth will be achieved?

They require a new mindset, perspective and position. One that dares to look at freedom, vision and purpose - not spreadsheets and effort.

With me, you invest in future-oriented growth. In a business that is both profitable and peaceful. In a strategic position with a strong team that makes everything possible.

What would you gain from valuing your work differently? 

When you stop selling time and start delivering impact, your business changes. You attract high-value clients. You grow in profit and peace of mind. You build a legacy.

Are you ready to:

- Get your value in focus?

- Strategically reposition your offerings?

- Build a pricing model that carries your vision?

Then dare to disconnect your expertise from time. Commit to impact. Not easy, but liberating. You let go of old thinking and choose a business that reflects your leadership.

Value-driven pricing reflects results, not effort

Your value is not in hours, but in the transformation you bring about. Hourly rates reduce your expertise to a commodity. Your value is tied to time, not impact. 

Value-driven awards connect your genius value and expertise to your client's growth - business, personal, financial. They create the freedom you crave.

Because you don't want to work more. You want to mean more.

Enjoy Liberation Day.

I wish you a beautiful week.

Gerdi Hulsink
Your freedom and success. My mission.

PS. Are you ready to grow your pricing strategy with your leadership?
Send me a personal message. Then we'll look together at how you can grow strategically and value-driven - in impact, profit and freedom.

Make your work a legacy.
Praise your packages for freedom.

Women, it is time to step up.

Set your new standard. Scale to freedom and success on personal, business and financial level.

Whenever you are ready:

✅ Ready to do things differently? Start to Lead - Turn Your Potential into Business

✅ Want more time and freedom for yourself and grow your business?  Scale to Unlimited Freedom

✅ Working together on the new future and focusing on healthy living, leadership and entrepreneurship? Life, Leadership & Legacy including The high-value Health & Business Leadership Club

✅ Need short and accelerated strategic advice? The Strategic Sprint for Leaders - 4 weeks working together on your specific strategic issue: Whether it's your LinkedIn Sprint, Strategic Positioning Sprint or Growth Sprint.... Your strategic issue fleshed out into a clear plan with the right actions to get your result to be achieved in 2025. 

Because you want to get more out of life AND

Continue to grow profitably personally, professionally and financially

Book tips:

Strategy

John Lewis Gaddis - On strategic thinking
Patrick-Bet David & Greg Dinkin - Your Next Five Moves: Master the Art of Business Strategy
Alex Hormozi – $100M Leads
Alex Hormozi – $100M Offers

Leadership & Entrepreneurship

The Diary of a CEO - Steven Bartlett
Tribes - Seth Godin
Principles - Ray Dalio
The Lean Startup - Eric Ries
Leaders Eat Last - Simon Sinek
Leading From The Emerging Future - C Otto Scharmer
Transformational Presence - Alan Seale
The Big Leap - Gay Hendricks

PS. I have a whole book list. If you are interested and would like to receive my favorite books list? Send me a message and I'll send you my favorites list. 

Divide = multiply.

As Leader of Your Future = Living and Entrepreneurship on Your Own Terms