The key to freedom, fulfillment and direction in your life and business

This is in your own hands, if you consciously choose to live by it.

How often do you experience the feeling of being at full speed, but not always sure if you are still on your route? You do so much. For others, your clients, your family, your team. And yet...
Does it sometimes feel like you yourself are left behind somewhere. You lose your direction, lack challenge, fulfillment and growth. Your joy and life energy are slowly leaking away.

I recognize this like no other. I, too, was once at that point. For years I was imperceptibly sacrificing my life's happiness and enjoyment of my work. I felt restless, stimulated and understimulated in my work due to lack of challenge and appreciation. I felt constrained and limited from doing what I am really good at, what energizes me and makes an impact. I had strayed too far from my course and needed to get back to the essence of my life.

What if you had a simple, clear and powerful system to return to your essence and direction every quarter? So that you consciously make choices from intrinsic power and motivation, and not from expectations? To live your life again on your terms and to do what you are good at, what energizes you and what makes an impact?

The essence of your life

In a world full of "shoulds" and external pressures, it is essential that you learn to navigate based on your inner motivation. From the essence. That which really matters. Because only then can you build sustainable impact and quality of life.

Often we impose a lot of "shoulds" on ourselves. Because it is expected of you, or out of obligation.

I too had imposed many obligations on myself over the years that had slowly crept into my life and career. It brought me much, but also cost me much. Eventually I realized that I was drifting further and further away from my own inner compass. I was conforming to the expectations of others, conforming to the standard and losing sight of my own challenge, fulfillment and growth.

Until I hit the wall and radically changed course. I invested deeply in myself, my personal, business and financial growth. And decided to live my life on my own terms. To live life fully in my own way, taking responsibility for my own growth - personal, business and financial. The result: an increased quality of life, more freedom and growth in all areas.

My system for forward-looking growth

To keep tracking and encouraging my growth, I created my own system. A standardized way of working because I know that routines and systems actually enhance growth. My Life& Business Integral Growth Assessment. Not just any questionnaire, but a proven, integrative system that I use four times a year to regain a sense of direction, clarity and intrinsic power. So that I:

with focus can choose,
full of energy can build,
and can lead with confidence.

This assessment is integrative because I believe growth is holistic: everything is interrelated and requires a systemic approach for maximum impact.

The 5 pillars for intrinsic motivation

The Life & Business Integral Growth Assessment focuses on 5 pillars of intrinsic motivation:

Motivator	What it brings to you
Autonomy	Control of your time, choices and energy
Mastery	Grow in skills that truly inspire you
Purpose	Knowing why you do what you do - and who you affect by doing it
Curiosity	Continue to learn, discover, play and surprise
Autotelicity	Experiencing flow, feeling energy, doing what gives you satisfaction

This is how it works: reflecting and acting

For each pillar, answer the following three questions:

Where do you stand now?

How do you feel in this area? What works, what doesn't?

What do you desire?

What do you want to feel, experience or achieve more?

What is your next action?

What focused step will bring you closer to that desire and your desired new standard?

Example of my quarterly reflection

Motivator	Current standard	Desired standard	Concrete action to solution
Autonomy	Too much ad hoc work, little creation space	More direction, time for strategy & rest	Block dayparts, notifications off, clear boundaries
Mastery	Stagnation in terms of development, craving for growth	Learning new skills that make me happy	Take storytelling course, test AI tools
Purpose	Working more often "because it has to" than because it touches	Creating impactful content from vision	Creating inspiring series of videos on female leadership
Curiosity	Little time for inspiration and experimentation	Learning and playing with new formats & ideas	Listening to video/podcasts, having conversations with innovators
Autotelicity	Still too many executive tasks without growth/results	Greater focus on growth, value creation, energy and fulfillment	Delegate, rearrange tasks, reset priorities

Are you struggling to get clear on what you feel or need? Then use these in-depth questions for each motivator:

Autonomy

Where do you feel the most control and freedom in your life and where the least? What can you do to experience more control?
What choices have you made recently that strengthened your autonomy?
What boundaries can you set (more) to guard your time and energy?
How can you arrange your day so that your priorities always take precedence?
What external factors may you let go of in order to stay closer to yourself?
What do you need to stay true to your rhythm and energy?

Mastery

What skills or challenges still really inspire you? What are you curious about even though you are not yet good at it?
What would you like to learn or improve, purely for your own growth?
What tasks give you a sense of mastery and how can you do more of them?
How can you combine your genius value and unique skills to create something new in your field?

Purpose

What do you want to contribute to the world? What impact do you want to have - for your children, clients, community?
What talents and experiences make you unique in creating positive change?
What do you want to leave behind? What do you want to be remembered for?
Who inspire you and why? What can you learn from their impact?
What stories touch you - and how can you create such stories yourself?

Curiosity

What makes you really curious? What topics or activities energize you?
When was the last time you learned something new, just for fun?
What assumptions can you challenge to discover new perspectives?
How can you experiment more often without fear of failure? What would you dare to do if "failure" was not an option?
What childlike curiosity can you allow back into your work?

Autotelicity

In which activities do you forget about time and feel fully in your zone of genius value creation (zone of genius)?
What gives you deep satisfaction, regardless of results or status?
Which tasks cost you energy structurally, and why?
Which tasks are draining you, can you delete, delegate or optimize to make more room for your flow?
What activities are not aligned with your values and what does that do to your energy?

From insight to transformation and impact

This assessment is not a one-time exercise, but a strategic routine for continued growth. By doing this every quarter, you can make quicker adjustments, make more conscious choices ánd experience more satisfaction and successful growth in everything you do. Growth in turnover, but especially in freedom, meaning and fun.

What does it get you?

More focus: You know what you want to focus on and what you don't want to focus on anymore. Also use the framework: MORE, BETTER, NEW.
More energy: Your day feels more energetic because you are doing what is really right for you, from your own rhythm. You work on the things and with the people who nourish and enrich you.
More direction: You say "YES" to yourself more often, and "NO" to what no longer serves.
More fulfillment: You're not just building a business, you're building a legacy.

Leadership and growth begins with one conscious step. By stopping surviving and doing business on autopilot. And starting to live and lead from who you really are. From the essence, so you can start doing what you want to do and for whom you want to make a difference.

I wish you a beautiful week.

Gerdi Hulsink
Your freedom and success. My mission.

Make your work a legacy.
Living and doing business on your terms, with fulfillment and in freedom.

Women, it is time to step up.

Set your new standard. Scale to freedom and success on personal, business and financial level.

Whenever you are ready:

✅ Ready to do things differently? Start to Lead

✅ Want more time and freedom for yourself and grow your business? Scale to Unlimited Freedom

✅ Working together on the new future and focusing on healthy living, leadership and entrepreneurship? Life, Leadership & Legacy including The high-value Empower Elite (Exclusive Leaders Business Club)

✅ A 4-week Sprint collaboration for your specific strategic issue: Whether it's your LinkedIn Sprint, Strategic Positioning Sprint or Growth Sprint.... Your strategic issue developed into a clear plan with the right actions to achieve your 2025 result.

Because you want to get more out of life AND profitable continue to grow on personal,
business and financial area

As Leader of Your Future = Living and Entrepreneurship on Your Own Terms

PS. Are you ready to lead your life and your business and grow profitably in all areas?

Send me a personal message. Then together we will look at how you as a leader can strategically and profitably grow in impact, profit and freedom. From the essence, energy and drive again doing what and for whom you will make the difference.