Successful leaders and entrepreneurs always have their strategic leadership position, strategic planning and insights clear and in focus. They know how to switch gears to accelerate when opportunities and challenges arise, but also when to switch off in order to lead again as leaders from focus and calm.

Strategic repositioning plays an important role here, allowing them to respond to changes in their environment and ensuring that their course always remains in line with their goals and values.

Vacation periods are often times to switch off and from rest the ideal time to scrutinize and optimize your personal, business and financial growth strategy. 

Even outside the vacations, as a leader and entrepreneur, you need to maintain an overview and insight into your current position and know how you are really doing. How are you really doing? Is the whole picture still correct? Are you strong as a leader? On a personal, business and financial level. Are you investing your time, money and energy in the right things and people? 

Framework: Four strategic evaluation questions 

Framework: Four strategic assessment questions for positioning successful leaders and entrepreneurs (or to become one!). The 4 questions to help you determine your position and growth strategy of yourself, your company and your financial value for the coming years.

How strong are you really?

1. Evaluate your current position

The foundation of strategic leadership begins with a thorough evaluation of your current position - your position on a personal, business and financial level. Consider an analysis of personal and business growth and development. Does it still match your position and responsibilities? But also whether you are spending your time and energy on the right things, the things that give you the most (in impact, turnover, freedom, etc.). And on the financial side, look at cash flow, your income statement, balance sheet and other important financial statements. Evaluate your position not only during the vacation season, but quarterly. Truly, this is where many leave profit, satisfaction and new growth untapped. 

Strategic action items:

Positioning: Understand where you stand, and whether it is still right with the value of yourself, your business and financially. How much new value has been created and is currently available? And does this relate to your current and long-term position?

Profitable growth: Analyze whether current profit margins align with your personal goals, professional/business goals and financial goals. Where have you grown, are you leaving growth opportunities unexploited, and look for areas of improvement.

Investments: Assess investments in yourself and in your business and explore opportunities to reinvest your profits or pay off any debts to strengthen your profitability and future financial value and position.

A detailed evaluation allows you to make the right informed decisions about your strategic leadership, position and growth strategy for the future.

2. Review your long-term growth strategy

Quarterly assess your long-term growth strategy. Think about your strategic goals for the coming years and to plan what investments (in time, energy and/or money) and what resources (think also technology, tools and expand team/freelancers) are needed to achieve your ambitious goals.

Strategic choices:

Growth: Assess opportunities for growth, such as new markets, your offerings/new product launches or your target market. Are you still in the right position in the market, with the offering that fully fits your value and that you know how to offer fully to the right top customers? Because your personal and business value development and growth affects this too. 

Are you still strong in the right position, where you are noticed by your top customers, who see and appreciate your value?

Value and price optimization: Review current value and your pricing strategy. Identify where you are leaving value on the table. Evaluate your value-driven pricing strategy? Download my free Valuebased Pricing Guide here. And determine where you leave value!

Innovation and investment: Consider investing in technology, tools or other innovations that will strengthen your leadership position in the market and drive future growth. Also consider investing in your team/freelancers so you can buy back your time. Which you can then reinvest in the things that bring you the most benefit.

By reviewing your long-term strategy on a regular basis, you ensure that you and your business are well prepared to take advantage of new opportunities and overcome challenges in the years ahead. 

So that you can continue to grow relevantly and successfully on a personal, business and financial level.

3. Recalibrate your future scenarios.  

Changes and uncertainties are part of business. To stay relevant and grow successfully, you must be prepared for changes and uncertainties that are going to come your way. Wherever and whenever. By keeping an eye on changes in the market (and leveraging your strategic network) and using scenario planning, you will be better prepared for possible future scenarios. Work out various scenarios and analyze the associated risks. So that you can act immediately at the right moment.

Effective future scenario planning:

• What is your Best-case scenario versus worst-case scenario?
• Identify key risks, such as technological developments, recession or customer demand, and develop plans to address these risks early.
• Establish your contingency plan for unexpected events (think financial cushion, AOV insurance, Frameworks/SOPs for your team). 
• Future-proof scenario planning helps you and your business stay flexible and resilient in changing market and turbulent times that come your way sooner or later.

4. Optimize your business processes and frameworks

Every quarter is also the time to evaluate and optimize your business processes and current frameworks. This can lead to improvements in productivity, your profitability and cost-effectiveness, which ultimately benefits business and financial results.

Optimization profitable strategies:

Automation: What new technologies, tools or software can automate repetitive tasks of in your business? Also consider developments around Artificial Intelligence and all AI tools being introduced to the market en masse. On my wesbite www.investeerjij.nl I write a lot about it. What is the impact of Artficial Intelligence for your business. How can you use Artficial Intelligence in your business?

Cost-benefit analysis: Apply lean principles to analyze your costs versus benefits to reduce wasted time, energy and costs and streamline your business processes. Because by doing so, you will not only recover your time and energy, but also reduce costs, add value and improve quality.

Mentoring, coaching and development: Invest in yourself and your business. By partnering with other strategic experts, coaches and mentors who will in turn help you see and create new perspectives and opportunities for growth. By training and developing yourself and your team/employees to improve skills and better enable yourself/they to contribute to the growth and financial health of yourself and your business.

A strategic review of your position, your strategy and your future scenario planning requires rest and space. Step out of your business every quarter and really make space and time for this. And yes vacations are also perfect times for this, but it should not stop there. Every quarter look again at where you stand, whether everything is still correct and where you need to adjust in order to continue to grow.

From peace and space, evaluate and adjust your overview and insight. 

Because honestly, vacations are there for me to actually "get out" and fully enjoy my family, freedom and time for myself. 

I use this framework quarterly to gain insight into whether everything is still right. Correct with where I am, what I am doing and how I am growing. And that according to my schedule, with focus and at the same time full of energy and drive enjoying my life and entrepreneurship.

Knowing where you stand and where you want to go, to achieve what you are here to do in life.

Profitably grow your impact, revenue and freedom through personal leadership, business leadership and financial leadership. Strategic positioning, your valuation and proposition, business and pricing strategies are not the most exciting topics for many leaders and entrepreneurs, but they are crucial to your survival. The stronger you are, the more resilient you are to change and unexpected events in the marketplace.

A sound personal, business and financial foundation, a forward-looking growth strategy and long-term planning are crucial to your future relevance and success. 

How can you achieve more with your remarkable genius, potential and value, without compromising and losing time, energy and your freedom? For me, that is profitable growth and forward-looking investment on a personal, business and financial level.

What is your future scenario planning? 

How strong are you in your position and are things looking up?

One Life.

Lead it.

Live it.

❤️

Have a great week,

Gerdi 

PS. Want to evaluate or sharpen your strategic position and growth strategy? Take action and get on the line. I am happy to think with you, how you too will continue to grow relevantly and successfully on a personal, business and financial level. The future demands new leadership. Because stay where you are and keep doing what you always do, then you know what you will get.

For women leaders and entrepreneurs who want to grow in impact, revenue and freedom.
Visionaries who know what they have to do in life.

Whenever you are ready:

✅ PREMIUM 1:1 Leadership Coaching - starting at 6 months
Successful women leaders and entrepreneurs looking to grow personally, professionally and financially. From 6 months on a subscription model basis, executive and leadership coaching. Completely free, based on your needs, I stand beside you as a strategic business partner. Because as Leader of your Future, you want to live and do business on your terms without limits. Investing in your leadership position, your value, the value of your business and the value of your financial future.

Included - Health & Business Leadership Club, my exclusive Leadership Club for my PREMIUM clients.

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***FREEDOM: 1:1 Program Unlimited Freedom - starting at 6 months
A Premium 1:1 partnership where you go all-in. Full access to the Community, Academy and direct access to me. Take a new step as a leader and grow profitably on personal, business and financial leadership. 

• Direct contact line via WhatsApp/privat chat
• Includes all my templates, frameworks, worksheets
• Access to the exclusive Health & Business Leadership Club.

✅ Retreat Health & Business Leadership Meeting on Terschelling
Working with a group of like-minded people on health, mental/physical health, healthy and nutritious food, active outdoor activities, business meetings and workshops. Several days "out of office" and surround yourself with a group of like-minded people who, like you, want to grow as a healthy leader in a healthy and growing business and financially healthy future. For anyone who wants to grow in their own healthy way.

Living life as a healthy leader of a healthy future-proof business and financially sound future.

Invest in yourself, invest in your business and invest in your future
Achieve greater returns and grow profitably on a personal, business and financial level

PS1: If you have questions, would like to know more about my Strategic Women & Leadership Community? Send me a mail (info@gerdihulsink.nl), or schedule a conversation with me.

PS2: If you want to know how I can help you, your position or your business become the visionary leader of your life and business in your own remarkable way, schedule a free appointment with me. I am happy to discuss what opportunities and growth possibilities I foresee for you.

Book tips:

Books that have helped me in Leadership & Business Strategy

John Lewis Gaddis - On strategic thinking

Patrick-Bet David & Greg Dinkin - Your Next Five Moves: Master the Art of Business Strategy

Alex Hormozi – $100M Leads

Alex Hormozi – $100M Offers

PS. I have a whole book list. If you are interested and would like to receive my favorite books list? Send me a message and I'll send you my favorites list. 

Divide = multiply.