Positioning strategy: how to position yourself cast-iron so that you will be MARKETED by your top customers

Never before has distinctive positioning been so essential to strengthen your position in the market. The market is changing rapidly with the advent of AI tools such as ChatGPT and prices are skyrocketing. Knowledge and expertise alone won't get you there now. You need to do more than that: you need a good positioning strategy needed. Positioning is more than just making your offer on your website, it is much more than that. Thanks to a good positioning strategy you strengthen your position in the market, you MAKE your company stand out to your top customers. But how do you do that? 

Positioning significance

What is positioning actually? By positioning yourself, you choose to stand out from other service providers, companies and brands. With this, if you do it right, you create a preferred position with your top customers. Your company becomes opMARKable. 

Today there are an awful lot of companies serving the same market. Take supermarkets as an example. To attract customers, a supermarket takes a certain position in the market. For example, as a price fighter, think Lidl, ALDI and Dirk. You also have supermarkets that focus on high quality and a certain experience, such as the Albert Heijn and the Jumbo. These companies position themselves to attract a certain target group.

Positioning is attracting and repelling

With a clear positioning pull You take on your top clients. Clients that you "turn on" to. They notice you for who you are, what you do, the value you deliver and the impact you make. Because you attract top clients that make you happy, you achieve the best results together, make more impact and profit. Profit in Time, Energy, Impact and Revenue. 

The power of good positioning is that you also repel people. Because:

• Not everyone "turns on" from your energy 
• You're not for everyone and you shouldn't want to be
• Your value is only for your top customers

By having a very clear positioning, people know better where they stand with you. They know whether your energy, your way of working will make them happy and vice versa. You only attract clients with whom you enjoy working. The clearer your positioning is, the faster a viewer or follower becomes a customer ready to buy. 

And it goes even further than that. You also attract collaborations with people you enjoy working with and repel entrepreneurs you'd rather not work with.

The first step of positioning your business

How do you make sure you are MARKETED? You can approach this from different angles, but everything starts with a good positioning strategy. The first step starts with the question: what makes you and your company stand out? Why should your customers be with you and not with someone else? Also see if your current communication messages, your website (think about your photos and your texts) and your business strategy fit this. 

As you grow your business, you find that you may also reposition. Your initial positioning then no longer matches your current offering and the top customers you want to attract. And you also develop and grow as an entrepreneur over time. You also have to take that into account in your repositioning, that is also of added value. 

What is your WHY? 

For your positioning, it is also very important to know why you do what you do. This is your WHY. 

• Why did you start your business, besides the desire to make a profit? 
• What purpose or meaning does it give you?
• What inspires you to jump out of bed every day to get to work?
• From which passion and potential you went into business? 

Who is your top customer?

Many entrepreneurs tend to appeal to as large an audience as possible. But as a result, they end up appealing to no one. So making choices is important in your positioning. 

• Who would like to help you? 
• What types of top clients have you helped successfully in the past? 
• What top clients do you prefer to work with?
  

What sets you apart?

For clear positioning, it is also important that you yourself know clearly what your core competency is. You must clearly know what your specialization is and what your distinctive positioning is.  

• What are you the expert in? 
• In what do you excel and stand out? 
• How are you innovating?
  

Using positioning matrix

A positioning matrix helps you get a visual picture of your position in the market. By creating a positioning matrix, you can also identify certain unmet needs. There are several positioning matrices, such as the BGC matrix and the Ansoff matrix.

You use the BGC matrix as a tool for your long-term strategic planning. In this matrix, your product or service falls under Stars, Question marks, Cash cows or Dogs. Stars include services and products that are in a fast-growing market and have a large market share. Question marks are services and products in a high-growth market with a low market share. Cash cows are those services and products in a low-growth market with a high market share. Dogs include the products and services with low market share and low market growth. 

The Ansoff matrix gives you quick insight into the risks and growth of your business. This matrix has four quadrants: market penetration, product development, market development and diversification. With market penetration, you focus on expanding your services and products in an existing market. With product development, you introduce a new product or service. With market development, you introduce your existing product into a new market. And with diversification, you introduce a new service or product into a new market. 

Put yourself in the marketplace ironclad and be noticed by your top clients

Your positioning is the thread that runs through all your communications. Differentiating yourself is one thing, but in addition, you must properly establish and present your value proposition, your irresistible offer and value creation.

So you always start with positioning. This is your foundation. Then you have to move on to presenting. This together forms your positioning strategy. And this is where I help my ambitious clients. This blog describes only the tip of the iceberg that is behind a good positioning strategy.  

To establish a good positioning strategy, I like to work with you in the Program onMarkably Profitable as well as Mastermind Artificial Intelligence. In 3 months you strengthen your Fundamentals and know how to position your personal BRAND opMARKelijk. After which you will position your value proposition - your Customer Strategy and your Product Strategy - as incomparably strong. And once you have all this in place, you work out your Business Strategy, Marketing Strategy and Sales Strategy so that you know exactly what you need to do to achieve your goals. Whereby your Marketing machine automatically for you is going to work.

The Program onMarkably Profitable and Mastermind Artificial Intelligence Is ideally suited if you:

• Are an entrepreneur who thinks big, wants to make an impact and keeps an eye on developments around Artificial Intelligence, ChatGPT and others AI tools.
• Wanting to claim authority status.
• Feels there is more to yourself and your business.
• Want to spend more time and energy on things that matter and make an impact.
• As an entrepreneur who wants to strategically innovate, develop and grow.
• Want to be distinctive in these extraordinary times and strengthen your position in the market and your value creation.
• Only wants to work with top clients.
• Know that you must seize new opportunities and possibilities when they present themselves. 
• And strategically smart business by deploying Artificial Intelligence in your business, saving you time and costs that you can spend on the things that really matter.

Never waste a good innovation.

Gerdi Hulsink - Strategically innovate to grow future-proof. Increase your value, revenue and freedom.