5 lessons from building my business on LinkedIn
With only expertise you will not make it in a competitive market Online business, (online) marketing and sales - they are inseparable. Because without marketing and sales no turnover. Without sales no right to exist. And that is where the problem lies with many knowledge experts. They are very strong on content and want to help people, but they hate marketing and sales. And then I hear them say: "I am not an entrepreneur.