Change your story, change your life

Rediscovering yourself through strategic change and growth.

When you find yourself splitting up and that you notice that what you are doing now is no longer in line with your life story and the impact that wants to contribute to the bigger picture? What do you do then?

Time for change.

Time to write your new story.

Change your life.

Change your life

Does what you want to achieve in your life and leave behind match what you are doing now?

Each new phase in your life gives you new insights, challenges and opportunities. And often each phase begins with a period of inner turmoil, dissatisfaction and struggle. Because the new phase requires standing still, reflecting and making powerful choices. Letting go of what is now and not knowing what is to come. Tension and uncertainty play tricks on you, keep you awake and do not always improve your mood.

Then you can keep going, ignore the feeling and pretend it's not that bad. Because that worked before and you got through that phase, didn't you?

Or you start working on it because you know that your time and energy are too precious to be stuck in this muddling and plodding phase for too long.

Then you take action and engage in the change. The change of you as a person, but also of your life and your professional life. Because these changes are necessary to develop and grow again on a personal and professional/business level, to learn and start doing new things.

As it were, you are writing another new chapter that you are adding to your life story. But where do you start and what do you need to write a new story in your new chapter?

What is needed is perspective. You need to look for another, a new and attractive storyline. Because you are missing that now and that is confusing, and making you not know where to move next and what you are doing right now. You're missing the focus and the new view. And to have your new vision and perspective clear in your mind again, say the storyline of your new story, you need to pause and take the space/time to have the discussions with yourself. What do you really want and what are you here to do? So that from your deeper desire, forward-looking vision and with positive energy, you begin to regain new insights and focus. And with self-worth and self-confidence, start making the powerful choices so that your internal drive to make an impact is right with what you do.

Doing what you're darn good at, energized by and making an impact.

Doing the right things at the right time with and for the right people.

I believe in making real impact by connecting strategic goals with your potential, your energetic drive and your value creation, with which you know how to make that impact. And knowing what value you have to contribute to the bigger picture, your higher purpose.

You get more success and value out of yourself, your business and your future if:

Your story internally and externally inspires and is true to your vision and values. What do you stand for?
Your ambitions and goals are clear. A clear focus. What are you doing, but also explicitly what are you not doing (anymore)?
Structure, focus and routines/rhythm. A strategic plan and action plan: doing the right things at the right time. What contributes most to the identified goals? Now and in the long term?
Analyze and evaluate monthly so you can learn and adjust. What is going well, what could be better? What will you do more, what will you modify and what will you stop doing?
Strategic Leadership on a personal, business and financial level. After all, your business will not grow farther than you as an entrepreneur. How can you create and add new value on a personal, business and financial level and ensure that you continue to develop and grow?

Does your company have a unique story that needs to be told? A true story in line with your legacy - legacy?

Or is it now time for the change, the rewriting of your delivery story, back in line with your vision and legacy?

Take back control. Rewrite your life story

When it's your time to write your new chapter of your life story, take action and pick up the pen. Start writing your new life story in line with your potential, your driven energy. And where you as the protagonist are in that position in your life where you have the space and freedom to create the most value and make your impact. You are the author, the protagonist and the director of your own life.

Writing out your ABCs

The little ABC, who doesn't know it. And no, not that awful ABC as a piece at your wedding 😉, no your own ABC. A guide, a framework to help you write your new chapter.

Framework: Your ABCs

Your Position: Where do you stand now?
Your Legacy: What is your impact, what do you want to give and leave behind in the world?
Your Strategy: How can you build on your success? What do you need to do as a leader to strengthen your position and future to increase your impact?

A. Your Position: The foundation of your life

Take a moment to reflect on where you are now. Who have you become? What successes have you already achieved and what challenges have you overcome? Your current position is the result of all the choices you have made so far. All those experiences, expertise and value you take with you into your future. Be grateful for what you have achieved, but don't dwell on the past. You are on the threshold of a new phase.

B. Your Legacy: The thread of your story

Now that you know where you stand, it's time to look ahead. What is your dream for the future? What impact do you want to make? Your legacy is the footprint you leave behind in the world.

Ask yourself, "When I look back on my life, what do I want to be most proud of?" Perhaps you want to inspire people, create innovations or make a positive change in your community. Let your legacy be the common thread throughout your life story.

C. Your Strategy: The plot of your story

With a clear picture of your current position and your desired legacy, it's time to map out your strategy. How will you go from A to B? What steps do you need to take to make your dreams come true?

From written-out plan to reality

After writing your little ABC - your current position (A), your desired legacy (B), and your strategy (C) - it's time for the execution, the practical implementation of your plans. For this, I use the questions: Who, What and How. These questions help you make your vision concrete and take targeted actions that bring you closer to your goals.

WHO: (re)defining your target audience

The "Who" question revolves around (re)identifying the people for whom you want to make your impact. These are the individuals or groups you want to inspire, support or help with your unique combination of experiences, expertise and values. We all grow and evolve, so do our target audience/clients. To effectively communicate your new story and message and create maximum impact, you also have to make sure that you appeal to and attract those people with WHO you want to work with and make the most impact.

Knowing who you are there for what you do well and love to do ensures that your solutions are relevant and valuable, allowing your impact to grow exponentially.

WHAT: Defining your unique contribution

The "What" question is about the specific actions you will take to realize your impact. It is the heart of your contribution to the world. This is where you define the products, services, or initiatives you will develop to help your target audience and shape your legacy.

What specific problems will you solve?
What unique insights or methods will you offer?
How do you translate your experiences and expertise into tangible results for others?

In the example of e.g. an HR consultant and burnout expert, it could be "What.

An online course on stress management and healthy work-life integration
One-on-one coaching sessions for in-depth personal guidance
A book of practical strategies for preventing and overcoming burnout
Workshops for companies to create a healthier work culture

Make your "What" as concrete and specific as possible. The clearer you are about exactly what you are going to do, the easier it will be to take action and get results.

HOW: Planning your approach and execution

The "How" question is the bridge between your vision and reality. This is where you develop a detailed action plan focused on the practical implementation of your plans. What are the right actions at the right time to achieve your goals?

What resources (time, energy, money, knowledge, network) do you need? What will you invest in and be able to achieve your goals as quickly as possible?
What steps should you take to develop your product or service?
How will you reach and attract your target audience?
What collaborations or partnerships can help you achieve your goals (faster)?
When is it and success and how do you measure your progress and success?

By working out your "How" in detail, you create a road map that helps you stay focused and make consistent progress.

Integration and iteration

The Who-What-How framework connects your big dreams (your legacy) with daily actions that bring you closer to your goals. Moreover, it is a cyclical process: as you evolve and grow, you create new value for your target audience, enrich your offerings, and adjust your strategy.

Regular reflection and innovating again is crucial:

Am I reaching the right people with my message?
- If not, who is my new target audience and what do I need to change about my position, proposition and strategy to re-engage and attract them with my message?
Is my "What" having the impact I envisioned?
- If not, what should I change, remove or just add to my offerings to do make the impact again in line with my legacy.
Are there more efficient or effective ways to achieve my goals?
- If so, how can I adjust my strategy and what proper actions should I start implementing to achieve my goals?

So always keep an eye on the developments of yourself, the market as well as your client. And assess whether the whole still fits with your vision, the story of your life story.

By being open to feedback and flexible to adjust, you ensure that your course remains aligned with your overarching mission, vision and legacy.

And this takes leadership, dedication, perseverance and flexibility from you, but the reward - making a meaningful impact and leaving a lasting legacy - is unlimited value.

One Life. Lead it. Live it.

Have a great week,

Gerdi

Grow strategically on a personal, business and financial level.

Because you know what you have to do and what you want to leave in the world

Free Masterclass - from Idea to Impact

Friday, November 15 from 10:00-11:00 a.m.

In my exclusive, free online Masterclass "From Idea to Impact," I show my proven 7P Framework how you can leverage your years of knowledge and expertise in a different way and transform your value into a profitable business.

During this interactive session, we will go through these steps so that you:

✅ Learn how to turn your intellectual property into a scalable business model.

✅ Make an impact and build your legacy.

✅ Create freedom through deployment of systems, frameworks, techniques to achieve personal, business and financial freedom while growing in all areas.

For whom:

👉 When you feel you have something else to do in life. That there is more to get in you and out of life.

👉 For visionary leaders and changemakers who want to make impact, choose a new leadership position, want to change for growth and freedom personally, professionally and financially.

Because you are now ready for Future-Fit Leadership and Entrepreneurship.

When:

Friday, Nov. 15, from 10-11 a.m. (online)

Notice:

Spots for the Master Class are limited. Because this opportunity is here for you if you want to take your life, leadership and entrepreneurship to the next level now and are ready to start laying the foundation for your new life and legacy.

Will you be there Nov. 15 at 10 a.m.?

Whenever you are ready:

✅ Start to Scale your Business

Strengthen your position and create your strategic growth plan
Online program (DIY) including strategic learning and networking in Women & Leadership Community

✅ 1:1 Program Unlimited Freedom

For established entrepreneurs looking to scale up and continue to grow
Personalized and intensive counseling from 6 months on

✅ Leadership & Legacy

For women leaders and entrepreneurs who want to grow personally, professionally and financially.
Premium offering Leadership & Legacy Board for Future-Fit Leaders

✅ Retreat Health & Business Meeting on Terschelling

Waiting list for 2025