What is an effective innovative growth strategy in a changing market? How do you stay relevant and successful with your business?
What is an effective growth strategy in a changing market? How do you stay relevant and successful with your business?

Just sharing knowledge and expertise won't get you there in a competitive marketplace

To successfully translate your knowledge and expertise from your studies and from the corporate world to a new environment. Because you are driven by your ambition to push your own buttons, to generate business and social impact. And continue to feed your curiosity and hunger to learn and grow.

But how do you tackle that? Because with only knowledge and expertise, you're not going to make it in a competitive market.

There is a shift going on in business and corporations. The way we want to live, fulfill our ambitions and be meaningful. And the Corona lockdowns have contributed greatly to this. Because we want things to be different. To combine our lives and work in a different way to have more direction our time and more freedom for other things. 

I have also been at that point. The turning point in my life. Where I made my career switch after my 20-year career in corporate business. Because I felt I was no longer in the right place in my life, nor in the company I was working in. And a change like that, of course you don't just make it. Because I had everything in place. Now, from the outside: good job, good salary and working conditions. I could do whatever I wanted, because I didn't have to worry about the money. But on the inside I was not happy. 

The need to change and do things differently was great. Because the situation was not only affecting my happiness, but also my own well-being and fulfillment. 

I radically changed course. That was my way of handling it. And not everyone can and will do that. And that's totally ok. But honestly, don't stay in a place or situation where you are not happy and fulfilled, where you are not seen for who you are, what you do and appreciated. 

Change to grow and with your value (read knowledge and expertise, but also your method/work and your energy) make a new step to make impact, be challenged again and grow. On a business and personal level.

Start small, fail fast to scale fast

If you are anything like me with a quick-thinking and strong brain, you overthink a lot and may overcomplicate things. Which is why we end up getting stuck or putting things off ... sometimes for years. 

Well knowing that you are not in the right place and would like to do things differently. But yes ... now you know what you have and you don't know what will take its place. So you keep ignoring your feelings and have come up with enough reasons why you shouldn't do it. After all, you don't just leave a good career behind, do you? And how will your colleagues and those close to you react to this? You've built a good reputation and image and then you become a consultant or a coach (or whatever title you attach to it, but your ego thinks something of it 😉 Recognizable?)

But honestly, you end up sacrificing time and energy here and it costs you more than you care about. Because it demands more of you than it gives you. In other words, actually you are impoverishing, you are sacrificing. You do things that you are not full of energy (anymore) and it comes at the cost of your freedom. And that's a shame, because your time and energy are precious. 

So,

Work on your (top sports) mentality and dare to follow your intuition. Don't stay in a place where you don't belong and stand strong in that place/position where you spend your time and energy on the things that matter. With a growth mindset, you no longer think in losses but in abundance. And you start winning and growing again on a personal and business level. 

Your knowledge and expertise: use your head and heart

I lived mostly in "the attic. That's what my psychologist so aptly called it when she helped me during my less fortunate period. I followed my head - my strong brain power prevailed. While I suppressed my feelings and did not dare (then) to trust them. I was living from the outside in and from my head.

I also made that shift and was able (and dared) to let go. As a result I started living from the inside out. I make my choices, I live and undertake on my feelings, my strong intuition and in combination with my brain power and growth mindset. Because anyway, my brain has also brought me a lot and it is also a valuable strength of mine.

How can you simplify your life and business?

Framework: The Feynman Technique

It is an effective way to simplify your life and remove ballast.

The Feynman Technique helps you stop being stuck or putting things off, but lets you make choices to get moving and tackle new challenges.

Like, for example, in your business, whether it's content writing, or marketing, it's so easy to get stuck, especially when we have deadlines and pressure.

In short ... KEEP IT SIMPLE. 

Also called the KISS principle - KEEP IT SIMPLE STUPID.

Don't make it too complex but keep it organized. Cut big tasks and goals into sub-goals and subtasks. Start small, make fast and many mistakes (the harder you learn) to grow faster.

Start small, fail fast to scale faster. This helps you simplify your life and work.

The Feynman Technique

The Feynman Technique is a method developed to master complex topics and improve learning. 

The Feynman technique consists of four simple steps:

  1. Choose a concept: Identify the topic or concept you want to understand or explain.
  2. Teach it to a child: Break down the topic into simple, easy-to-understand terms as if you were explaining it to a child. 
  3. Go back to the source: Recognize areas where you have difficulty explaining or simplifying. Go back to the source material to deepen your understanding.
  4. Simplify and clarify: Refine your explanations, avoiding jargon and conveying the concept in the simplest possible terms.

Keep everything as simple as possible.

Applying the Feynman Technique in your life and business

Now you may be wondering how this technique, which originated in scientific learning, can be of use in the business world. Here's how:

Effective communication

The Feynman Technique emphasizes clear and simple communication. In a business environment, this is crucial for communicating your ideas, strategies and goals to team members, customers and other parties/stakeholders.

Troubleshooting

Business challenges often require a deep understanding of various factors. The Feynman Technique requires a deep understanding of the problem/challenge, allowing you and other professionals to develop innovative and effective solutions. With professionals in your own company (team/freelancers) and with external parties such as consultants, coaches and mentors. After all, we all have our own "dyke of right" and to see new insights and perspectives again, you need someone else to help and strengthen you to overcome your challenges.

Continuous innovation and learning 

In a rapidly changing market and business landscape, continuous learning is essential. The Feynman Technique promotes a proactive approach to learning, allowing you as a leader and entrepreneur to quickly understand new concepts and adapt to change. Innovate to stay relevant and grow future-proof.

Leadership development

Leaders who can communicate complex ideas in a simple and accessible way inspire confidence. The Feynman Technique is a valuable framework for your leadership development while also promoting your effective communication skills.

Integrating the Feynman Technique into your business strategy will lead to more effective communication, stronger problem-solving skills, and constant innovation and learning. All essential components for success in business.

When I started simplifying my life and business using this method, my business and finances skyrocketed and even my personal relationships as well as successes improved.

It is a profitable framework if you know how to apply it consistently. Gain impact, turnover and freedom in your life and business. So you can spend your time and energy on the things that matter. 

Read on to learn more about how you can transform your knowledge and expertise for greater impact and results: Strategic thinking the key to success

One Life. Lead it. Live it.

Have a great week,

Gerdi

If you are done managing, and now is the time to take a new step in your personal and business growth as a leader? By changing and simplifying to grow profitably again in impact, revenue and freedom? If so, I can help you in a few ways:

How can you work with me?

  1. Tailored Strategic Consulting - No need for a long-term collaboration? But do you need concrete and quick strategic advice, which you can start working with immediately afterwards? Can be scheduled directly for 1 hour or 1 day. 
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  4. Women & Leadership - 5* Business Club
    An exclusive Women Leadership Business Club is a community focused on visionary leadership, networking, cocreation, value-driven entrepreneurship and empowerment. Both online and offline (collaboration and networking), Business meetings, Masterminds, Guest Speakers, company visits and mentoring. For highly educated women leaders in business and entrepreneurs who want to grow both personally and professionally.

For more impact, revenue and freedom to run your life and business on your terms.

Empowered Women 
Empowering Women

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