Blog

strategic leadership

Reflection and growth in 2025

We do not learn from experience...we learn from reflecting on experience." - John Dewey The end of 2024: What a year... In our rush to look ahead, it's easy to overlook the past year and focus entirely on the year ahead. But a lack of reflection and capturing your lessons learned and successes will ultimately lead to loss of growth.

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Future-proof growth: discover your potential with the Future-Fit Growth Scan

Want to take your business to the next level, but aren't sure where to start? Future-proof growth in impact, profit and freedom starts with a clear understanding of where you are now. That's exactly where the Future-Fit Growth Scan helps. This free test is specifically designed to help you and your business discover where the potential for growth lies - personally, professionally and financially. What is the Future-Fit Growth Scan?

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5 lessons from building my business on LinkedIn

With only expertise you will not make it in a competitive market Online business, (online) marketing and sales - they are inseparable. Because without marketing and sales no turnover. Without sales no right to exist. And that is where the problem lies with many knowledge experts. They are very strong on content and want to help people, but they hate marketing and sales. And then I hear them say: "I am not an entrepreneur.

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When did you outgrow your current customers?

When they limit you in your growth and freedom When you find that your current clients are limiting you in your growth and freedom, it's time to reflect on the value they bring to your business. You have outgrown your current clients. When I say that to my clients, I hear them think ... "What nonsense, because I've been working with them for years. The primary reaction

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From hourly-billing to value-driven

From Hourly Billing to Value-Driven: A Consultancy Success Story

The consulting world is undergoing a transformation, replacing traditional hourly billing with value-driven approaches. This story follows Silke, an ambitious consultant, on her journey from salaried employment to self-employment and her collaboration with mentor Gerdi. Client Case: Silke's Success Story Silke's story begins with a background of twenty years in marketing and management, where she sat between employees and management, gaining a keen understanding of the needs of both

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Business coach Gerdi Hulsink

A Step Forward with a Business Coach - The Story of Judith Elissen

Many entrepreneurs stand still at some point in their careers and find that they no longer get the energy and satisfaction from their work. This was exactly the situation Judith Elissen, owner of Social Media Salland, found herself in before she decided to participate in business coach Gerdi's Unlimited Freedom Premium Program. Judith's Beginning as an Entrepreneur Judith began her entrepreneurial journey after a long career as a

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change your mindset

Change Your Mindset, Change Your Life: A Conversation with Patricia Smeekes

In the video below, we discuss how to become a strong leader and change your reality by transforming your mindset. Patricia Smeekes, a successful entrepreneur and client of my Unlimited Freedom Program, shares her inspiring journey. In this premium program, we worked intensively together for six months on her leadership position, personal growth, and business successes. Change your mindset, change your life. Patricia's Story: Self Love as Fundament Patricia is not only

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The downside of creativity and innovation

Creativity is both a blessing and a curse. Without it, you would not be a creator, a creator of new value, but because of your creativity, you often become distracted (or even paralyzed) by the tremendous flow of new ideas. I write more often about my own popcorn brain. Hugely valuable and comes up with the most brilliant ideas at the most extraordinary moments. But it has also cost me dearly before. As in loss of

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