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content strategy

Content strategy: this is how to make smart use of your content

Content strategy: how do you strategically make smart use of your content that will help you reach more customers? As an entrepreneur, you want your services and products to be seen. So you create content for that purpose, to share with your target audience. But as an entrepreneur you also recognize yourself in the following: creating content takes time. And your time is precious, because you want to make an impact on as many people as possible. You can't do that

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Revenue streams

Revenue streams for your business: how to create them?

Revenue streams for my business: how do I create them? For some time now, I have made sure that I do not depend on one income stream. If I now have temporarily less income for whatever reason, I can make up for it with my other income streams. As a result, I experience more financial peace and freedom within my business and life. I often get questions about income streams, earning models and business models. That is why I like to explain it to you

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Business Growth

Business growth: here's how to ensure it in 5 steps - Gerdi Hulsink

Investing in business growth: do this and grow your business Every entrepreneur who takes himself seriously is concerned with growth. Growth means progress, while stagnation means decline. You went after your dreams and started your business. Did you know that 75% of small businesses are not satisfied with their business results? They cite insufficient marketing knowledge and lack of time as the main reasons they are not growing. Do you hear

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renew and optimize

Innovating and optimizing as an entrepreneur is how you do it - 6 tips

Innovate and optimize as an entrepreneur: 6 tips to improve your business and yourself Growth is inherently about change. Without change, no growth - both personal and business. Each new phase of growth requires you to develop a new strategy. By innovating and optimizing as an entrepreneur, you create new opportunities and possibilities for yourself and your business. You strengthen your value proposition, change the structure and increase profitability

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Healthy business

Healthy business in all areas: 5 tips + bonus tip

Healthy business in all areas: 5 tips to DO (plus bonus tip) When you think of healthy business, you quickly think of vital business. Sports are an important part of being healthy yourself and therefore working energetically in and on your business. But there are more things to DO if you want to feel better about yourself and get everything flowing. Namely, by taking good care of yourself and

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Personal branding

A personal branding expert: how to become one? 

This is how to become a personal branding expert Unique, we all are. So when I ask you what sets you, your company, your BRAND apart from the rest, you don't have to come up with the word unique. So what makes your company so special? That's what matters. The content - the value that gives and the result what that gives your customer. Let's talk about

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Growing and innovating

Growing and innovating as an entrepreneur: here's why it's important

Growing and innovating as an entrepreneur: why is it important? When you choose to grow as an entrepreneur, you must innovate. This is because innovations create GREAT opportunities and are crucial to the survival, growth and success of your business. Innovating contributes to finding real solutions and meeting challenges. As far as I am concerned, growth and innovation are inseparable. Without innovation, there is no growth. In this

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Are you an entrepreneur? Work on your mental health with these five tips

Mental health: five tips to stay mentally fit as an entrepreneur

Mental health: five tips for staying mentally fit as an entrepreneur I regularly speak to people who have gone into business to experience more freedom. Freedom in what they do, when they do it and how much they do it. Once started, this often turns out to be a difficult task. As an entrepreneur you are a jack-of-all-trades and many subjects demand your attention. Not surprisingly, a study shows that 72 percent

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Raising prices as an entrepreneur

Raising prices as an entrepreneur: these are the important do's!

Raising prices as an entrepreneur: these are the important do's! When was the last time you raised your prices? Let me guess: you did it around the turn of the year because you felt you needed to pick a logical time to raise your prices. Or maybe you didn't do it at all because you have the belief that you can't charge a higher rate within your industry. Yet it

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Working smarter is going to save you more time and money as an entrepreneur.

Work smarter, not harder: here's how to get more done in a day

Let me get right to the point: you probably do a lot of things that don't matter much. In fact, chances are that up until now you have felt that everything is very important. In many cases, this means you are working hard, but not always smart. In this blog, I'd like to give you concrete tips on how to work smarter, not harder. The 80/20 rule and

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