As an independent business owner, you are the BRAND of your business. A strong BRAND is built on the foundation of a unique positioning. As an entrepreneur, you carry this out in a certain image. Your target audience sees this on your website, but also by reading and hearing what others say about you. Do you want to attract more customers and grow your business? Then personal branding is indispensable. Personal branding

You became a knowledge professional or creative knowledge expert because you want to help others. You want to make an impact, you want to add value and help people get the best out of themselves, to do what gives you satisfaction. You started with full courage and enthusiasm, but when you look back now, you don't yet feel like you've really made an impact. Your business is running, your clients are satisfied, yet you feel